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US 8,799,285 B1Granted
Automatic advertising campaign structure suggestion
AssigneeGoogle Inc.
InventorScott Gasch
Life of this patent
Estimating the term…
Abstract
A group of key terms associated with an ad campaign are identified, each key term including a keyword or a key phrase. The group is automatically classified into two or more sub-groups each having one or more key terms, at least one of the sub-groups having key terms that have a higher similarity level than the key terms in the original group. The two or more sub-groups of key terms are provided to a sponsor of the ad campaign.
Claims26
A computer-implemented method, comprising:
- identifying an original group of key terms associated with an ad campaign, each key term comprising a key word or key phrase, wherein the ad campaign includes a plurality of creatives including a first creative and a second different creative;
- determining a semantic relatedness of the plurality of key terms in the group of key terms;
- automatically classifying the original group of key terms into two or more sub-groups each having one or more key terms, at least one of the subgroups having key terms that have a higher similarity level than the key terms in the original group;
- for each sub-group, identifying a corresponding creative of the first or second different creative for which the sub-group optimizes a performance measure including determining performance of a given creative when served in response to a match of the key terms of the sub-group;
- and
- providing a recommended match between a sub-group and a creative based on the identification including providing a recommendation for a first sub-group from the two or more subgroups to be associated with the first creative and a second sub-group from the two or more sub-groups to be associated with the second creative.
3 more elements
An apparatus, comprising:
- a processor and memory;
- an ad campaign suggestion engine configured to:
- identify a group of key terms associated with an ad campaign, wherein the ad campaign includes a plurality of creatives including a first creative and a second different creative;
- determine a semantic relatedness of the plurality of key terms in the group of key terms;
- automatically classify the group of key terms into two or more sub-groups, each sub-group having one or more key terms, each key term comprising a keyword or a key phrase, at least one of the sub-groups having key terms that have a higher similarity level than the key terms in the group of key terms;
- for each sub-group, identify a corresponding creative of the first and second different creative in the ad campaign for which the sub-group optimizes a performance measure including determining performance of a given creative when served in response to a match of the key terms of the sub-group and
- provide a recommended match between a sub-group and a creative based on the identification including providing a recommendation for a first sub-group from the two or more subgroups to be associated with the first creative and a second sub-group from the two or more sub-groups to be associated with the second creative.
4 more elements
A system, comprising:
- means for receiving a request to improve an ad campaign;
- means for identifying a group of key terms associated with the ad campaign, each key term comprising a keyword or a key phrase, wherein the ad campaign includes a plurality of creatives including a first creative and a second different creative;
- means for determining a semantic relatedness of the plurality of key terms in the group of key terms;
- means for automatically classifying the group of key terms into two or more sub-groups, each sub-group having one or more key terms, at least one of the sub-groups having key terms that have a higher similarity level than the key terms of the group of key terms;
- means for identifying a corresponding creative of the first and second different creative for which at least one of the two or more sub-groups of key terms optimizes a performance measure including determining performance of a given creative when served in response to a match of the key terms of the sub-group and
- means for providing a recommended match between a sub-group and a creative based on the identification including providing a recommendation for a first sub-group from the two or more subgroups to be associated with the first creative and a second sub-group from the two or more sub-groups to be associated with the second creative.
3 more elements
Dependencies are inferred from the claim text.