Displaying social content in search results
AssigneeGoogle Inc.
InventorsAndrew S. Hyatt, Sagar Kamdar, Adam D. Bursey
Life of this patent
Estimating the term…
Abstract
Systems for displaying social content in search results may include receiving an input query for a subject; determining that the input query is a navigational query; identifying a first page on a social network for the subject; obtaining content from the first page; obtaining search results corresponding to the input query; identifying a second page for the subject from among the search results, where the second page is represented in the search results by a snippet of content associated with the second page; combining the content from the first page with the snippet to thereby produce combined content; and outputting data corresponding to the combined content.
Claims21
A method performed by one or more processing devices comprising:
- receiving an input query for a subject having a web site;
- determining that the input query is a navigational query, the navigational query comprising a query to locate the web site of the subject;
- and
- in response to determining that the input query is a navigational query:
- identifying a first page on a social network, the first page being a page specific to the subject within the social network;
- obtaining content from the first page;
- obtaining search results corresponding to the input query;
- identifying a second page for the subject from among the search results, the second page comprising a page of the web site and being represented in the search results by a snippet of content associated with the second page;
- combining the content from the first page with the snippet to thereby produce combined content;
- and
- outputting data corresponding to the combined content to display the combined content in search results.
One or more non-transitory machine-readable media storing instructions that are executable by one or more processing devices to perform operations comprising:
- receiving an input query for a subject having a web site;
- determining that the input query is a navigational query, the navigational query comprising a query to locate the web site of the subject;
- and
- in response to determining that the input query is a navigational query:
- identifying a first page on a social network, the first page being a page specific to the subject within the social network;
- obtaining content from the first page;
- obtaining search results corresponding to the input query;
- identifying a second page for the subject from among the search results, the second page comprising a page of the web site and being represented in the search results by a snippet of content associated with the second page;
- combining the content from the first page with the snippet to thereby produce combined content;
- and
- outputting data corresponding to the combined content to display the combined content in search results.
A system comprising:
- memory storing instructions for implementing a search engine;
- and
- one or more processing devices to execute the instructions to perform operations comprising:
- receiving an input query for a subject having a web site;
- determining that the input query is a navigational query, the navigational query comprising a query to locate the web site of the subject;
- and
- in response to determining that the input query is a navigational query:
- identifying a first page on a social network, the first page being a page specific to the subject within the social network;
- obtaining content from the first page;
- obtaining search results corresponding to the input query;
- identifying a second page for the subject from among the search results, the second page comprising a page of the web site and being represented in the search results by a snippet of content associated with the second page;
- combining the content from the first page with the snippet to thereby produce combined content;
- and
- outputting data corresponding to the combined content to display the combined content in search results.
Dependencies are inferred from the claim text.