Back to results
US 8,799,098 B2Granted
Customized marketing
AssigneeSony Corporation
InventorCraig Favish
Life of this patent
Estimating the term…
Abstract
A computer implemented marketing method comprising: characterizing a customer in real-time based on a determination of whether one or more rules have been satisfied, and providing real-time customized assistance to the customer if a characterizing threshold is met.
Claims19
A computer implemented marketing method comprising:
- characterizing a customer in one or more categories, by a computer, in real-time, based on a determination of whether one or more rules have been satisfied;
- and
- providing real-time customized assistance to the customer if a characterizing threshold is met, where the one or more rules are combined to form a super rule.
A computer implemented marketing system comprising:
- a processor configured to:
- characterize a customer, in real-time, in one or more categories based on one or more rules being satisfied, where each rule of the one or more rules is satisfied when one or more parameters defining each of the one or more rules meet respective thresholds;
- and
- provide a real-time customized assistance to the customer based on the one or more rules being satisfied.
1 more element
A computer implemented marketing method comprising:
- generating values for one or more parameters associated with a customer browsing a web page of an online store;
- characterizing the customer, by a computer, in real-time, in one or more categories based on a determination of whether one or more rules have been satisfied, where each rule of the one or more rules is satisfied when a value of the one or more parameters defining each of the one or more rules meet respective thresholds;
- and
- publishing a web page component based on the satisfied one or more rules, where a content of the web page component is customizable in real-time based on the satisfied one or more rules.
1 more element
Dependencies are inferred from the claim text.