Externality-based advertisement bid adjustment
AssigneeTurn Inc.
InventorJoshua M. Koran
Life of this patent
Estimating the term…
Abstract
Within a computer networking environment, bid requests having data are received at a communication interface of a bid determination platform. Bids for a plurality of advertisements are determined via a computer processor of the bid determination platform based on the data associated with such bid request. Via the computer processor, at least a first portion of the bids that were determined for one or more of the bid requests are decreased based on one or more quantitative and qualitative factors, such as missing variable data, of the one or more bid request's associated data. For each bid request, an optimum set of one or more of the determined bids is selected and transmitted, along with a reference to the associated advertisement, via the communication interface to a sender of the bid request.
Claims28
A method for bidding on placement of advertisements within media content that is deliverable within a computer networking environment, the method comprising:
- at a communication interface of a bid determination platform, receiving a first bid request having data;
- determining a plurality of bids for a plurality of advertisements via a computer processor of the bid determination platform based on the data associated with such first bid request;
- determining that the first bid request's data is missing one or more specific types of data for a penalty variable;
- decreasing via the computer processor at least a first portion of the bids that were determined for the first bid request, wherein an amount of each of the first portion of the bids for the first bid request is decreased by a penalty amount in response to the one or more specific types of data being determined to be missing from the first bid request's data;
- and
- for the first bid request, selecting an optimum set of one or more of the bids and transmitting the optimum bid, along with a reference to the associated advertisement, via the communication interface to a sender of the first bid request.
A system for bidding on placement of advertisements within media content that is deliverable within a computer networking environment, the system comprising at least a processor and a memory that are configured to perform the following operations:
- receiving a first bid request having data;
- determining a plurality of bids for a plurality of advertisements based on the data associated with such first bid request;
- determining that the first bid request's data is missing one or more specific types of data for a penalty variable;
- decreasing at least a first portion of the bids that were determined for the first bid request, wherein an amount of each of the first portion of the bids for the first bid request is decreased by a penalty amount in response to the one or more specific types of data being determined to be missing from the first bid request's data;
- and
- for the first bid request, selecting an optimum set of one or more of the bids and transmitting the optimum bid, along with a reference to the associated advertisement, to a sender of the first bid request.
At least one non-transitory computer readable storage medium having computer program instructions stored thereon that are arranged to perform the following operations:
- at a communication interface of a bid determination platform, receiving a first bid request having data;
- determining a plurality of bids for a plurality of advertisements via a computer processor of the bid determination platform based on the data associated with such first bid request;
- determining that the first bid request's data is missing one or more specific types of data for a penalty variable;
- decreasing via the computer processor at least a first portion of the bids that were determined for the first bid request, wherein an amount of each of the first portion of the bids for the first bid request is decreased by a penalty amount in response to the one or more specific types of data being determined to be missing from the first bid request's data;
- and
- for the first bid request, selecting an optimum set of one or more of the bids and transmitting the optimum bid, along with a reference to the associated advertisement, via the communication interface to a sender of the first bid request.
Dependencies are inferred from the claim text.