Advertising value tools
AssigneeGoogle Inc.
InventorRobert Kniaz
Life of this patent
Estimating the term…
Abstract
Methods, systems, and apparatus, including computer program products, that generate a display including one or more user-adjustable advertising mechanisms and receive a user selection of at least one of the one or more user-adjustable advertising mechanisms. Optionally, a user-adjustable tool can be displayed. The user-adjustable tool is configurable by the user to adjust the at least one user-adjustable advertising mechanism. A graphic is generated that represents at least one other user-adjustable advertising mechanism, where the graphic is generated based at least in part on the adjustment of the at least one user-adjustable advertising mechanism using the user-adjustable tool.
Claims16
A computer-implemented method, comprising:
- facilitating, by one or more processors, two or more first graphical presentations that represent a plurality of user-adjustable advertising mechanisms;
- receiving an indication of a user selection of at least one of the plurality of user-adjustable advertising mechanisms;
- facilitating, in response to the indication of the user selection, a presentation of a user-adjustable tool, the user-adjustable tool operable to receive user input to adjust at least one value of the selected user-adjustable advertising mechanisms;
- receiving an indication of user input indicating the value of the selected user-adjustable advertising mechanisms;
- and
- in response to the received value of the selected user-adjustable advertising mechanisms, facilitating, by the one or more processors, one or more second graphical presentations that represent one or more non-selected user-adjustable advertising mechanisms of the plurality of user-adjustable advertising mechanisms, the one or more second graphical presentations that represent the one or more non-selected user-adjustable advertising mechanisms being dependent on the received value of the selected user-adjustable advertising mechanisms, wherein the one or more second graphical presentations differ from the two or more first graphical presentations.
A system, comprising:
- one or more computers;
- and
- a computer-readable medium coupled to the one or more computers having instructions stored thereon which, when executed by the one or more computers, cause the one or more computers to perform operations comprising:
- facilitating two or more first graphical presentations that represent a plurality of user-adjustable advertising mechanisms;
- receiving an indication of a user selection of at least one of the plurality of user-adjustable advertising mechanisms;
- facilitating, in response to the indication of the user selection, a presentation of a user-adjustable tool, the user-adjustable tool operable to receive user input to adjust at least one value of the selected user-adjustable advertising mechanisms;
- receiving an indication of user input indicating a value of the selected user-adjustable advertising mechanism;
- and
- in response to the received value of the selected user-adjustable advertising mechanism, facilitating one or more second graphical presentations that represent one or more non-selected user-adjustable advertising mechanisms of the plurality of user-adjustable advertising mechanisms, the one or more second graphical presentations that represent the one or more non-selected user-adjustable advertising mechanism being dependent on the received value of the selected user-adjustable advertising mechanisms, wherein the one or more second graphical presentations differ from the two or more first graphical presentations.
Dependencies are inferred from the claim text.