Method and system for providing refined location relevant marketing devices

A system for providing refined location relevant marketing devices comprising:

• one or more merchant computing systems accessible by one or more merchants;
• a marketing device database including marketing device data, at least part of the marketing device data being obtained from one of more of the one or more merchant computing systems;
• a merchant database including merchant location refinement data;
• a consumer computing system accessible by a consumer;
• a consumer database including consumer location refinement data;
• a marketing device management system communicatively coupled to the marketing device database, the merchant database, the consumer database, and the consumer computing system, the marketing device management system including a marketing device matching engine and one or more associated processors, the one or more processors associated with the marketing device management system for implementing at least part of a process for providing refined location relevant marketing devices, the process for providing refined location relevant marketing devices comprising:
• receiving marketing device request data representing one or more marketing device search requests from the consumer computing system;
• using the marketing device request data to search the marketing device database for marketing devices that initially match the marketing device request data;
• using the marketing device matching engine and at least part of the marketing device data, the merchant location refinement data, and the consumer location refinement data, to calculate a location relevancy score for each of marketing devices that initially matched the marketing device request data, the location relevancy score being a combination of a plurality of location relevant factors, each modified by respective individual weighting factors, wherein determining the value of at least one location relevant factor includes consideration of expected traffic between the consumer's present position and the merchants' position, further wherein either a first set of weighting factors or a second set of weighting factors is selected based on the type of goods associated with the marketing device, wherein the system is configured so that a category weighting factor associated with physical distance between a consumer and a merchant will be lower than when the type of goods is durable than when the type of goods is nondurable, and a category weighting factor associated with service, delivery charges or installation is greater if the type of goods is durable, than when the type of goods is nondurable;
• and
• selecting one or more of the marketing devices that initially matched the marketing device request data to provide to the consumer computing system based, at least in part, on the location relevancy score for each of marketing devices that initially matched the marketing device request data.

A marketing device management system, the marketing device management system including:

• a matching engine;
• one or more processors associated with the marketing device management system, the one or more processors associated with the marketing device management system implementing the matching engine, the one or more processors associated with the marketing device management system:
• obtaining marketing device data, merchant location refinement data, consumer location refinement data, and marketing device request data;
• using the marketing device request data to search the marketing device data for marketing devices that initially match the marketing device request data;
• using at least part of the marketing device data, the merchant location refinement data, and the consumer location refinement data, to calculate a location relevancy score for each of marketing devices that initially matched the marketing device request data, the location relevancy score being a combination of a plurality of location relevant factors, each modified by respective individual weighting factors, wherein determining the value of at least one location relevant factor includes consideration of expected traffic between the consumer's present position and the merchants' position, further wherein either a first set of weighting factors or a second set of weighting factors is selected based on the type of goods associated with the marketing device, wherein the system is configured so that a category weighting factor associated with physical distance between a consumer and a merchant will be lower than when the type of goods is durable than when the type of goods is nondurable, and a category weighting factor associated with service, delivery charges or installation is greater if the type of goods is durable, than when the type of goods is nondurable;
• and
• selecting one or more of the marketing devices that initially matched the marketing device request data to provide to a consumer based, at least in part, on the location relevancy score for each of marketing devices that initially matched the marketing device request data.