Personalized video generation

A personalised video generation process, including:

• storing a first video project file marked with references to:
• (i) content item data defining respectively content items, including at least one of clip, audio and text items, for access;
• (ii) content group data defining respectively one or more content groups for the content items;
• and
• (iii) rule data defining respectively content substitution rules for access;
• displaying content items referenced by said first file grouped based on said groups;
• substituting said references to content item data across said first file by adjusting said references based on said groups;
• and
• processing said first file and said rules, based on personal data of intended recipients, by parsing said first video project file and accessing said rules based on said rule data;
• and
• generating a plurality of second video project files for rendering as corresponding videos for said recipients, wherein said rules operate on said personal data to determine content items to be referenced in the plurality of second video project files.

A non-transitory computer readable medium storing program instruction configured to cause one or more processors to implement a personalized video generation process comprising:

• storing a first video project file marked with references to:
• (i) content item data defining respectively content items, including at least one of clip, audio and text items, for access;
• (ii) content group data defining respectively content groups for the content items;
• and
• (iii) rule data defining respectively content substitution rules for access;
• displaying content items referenced by said first file grouped based on said groups;
• substituting said references to content item data across said first file by adjusting said references based on said groups;
• and
• processing said first file and said rules, based on personal data of intended recipients by parsing said first video project file and accessing said rules based on said rule data;
• and
• generating a plurality of second video project files for rendering as corresponding videos for said recipients, wherein said rules operate on said personal data to determine content items to be referenced in the plurality of second video project files.