US 8,799,070 B1 · Generating synthetic advertisements for an electronic environment

Abstract

Techniques for injecting synthetic electronic advertisements into a production electronic advertisement system to test the effectiveness of new categories of electronic advertisement are provided. Synthetic advertisement content may be provided to real users of the production system in order to determine the effectiveness of new electronic advertisements and/or new categories of electronic advertisements. The synthetic advertisements content appears to users to be regular production advertisement that may include navigational element such as a hypertext link and associated text and/or graphics to be displayed in the electronic interface. Statistics regarding the effectiveness of the new electronic advertisements and/or new categories are gathered and may be used to determine which new electronic advertisements and/or new categories of electronic advertisements are effective enough to include in the production system. Various techniques for generating new electronic advertisements and/or new categories of electronic advertisements are provided.

Claims18

Dependent claims

A computer-implemented method for providing electronic advertisements, the method comprising:

selecting, by one or more processors of one or more computer systems, at least one category for testing from a set of potential categories, the at least one category for testing being selected based at least in part on a respective rating of a respective connection between the at least one category and a respective set of products or services associated with the at least one category;
generating, by the one or more processors, at least one test advertisement for the at least one category for testing, the at least one test advertisement representing a product or a service related to the at least one category for testing, the at least one test advertisement including a navigational element, that when activated, collects information related to performance of the at least one category;
receiving, by the one or more processors, a request for an electronic advertisement relating to the at least one category;
and
providing, by the one or more processors, the at least one test advertisement in response to the request for the electronic advertisement.

2 more elements

A system for providing electronic advertisements, comprising:

a processor;
and
a memory device including instructions that, when executed by the processor, cause the processor to:
select at least one category for testing from a set of potential, the at least one category for testing being selected based at least in part on a respective rating of a respective connection between the at least one category and a respective set of products or services associated with the at least one category;
generate at least one test advertisement for the at least one category for testing, the at least one test advertisement representing a product or a service related to the at least one category, the at least one test advertisement including a navigational element, that when activated, collects information related to performance of the at least one category for testing;
receive a request for an electronic advertisement relating to the at least one category for testing;
and
provide the at least one test advertisement in response to the request for the electronic advertisement.

5 more elements

A computer program product for providing electronic advertisements, the program being embedded in a non-transitory computer-readable storage medium and including instructions that, when executed by at least one computing device, cause the at least one computing device to:

select at least one category for testing from a set of potential categories, the at least one category for testing being selected based at least in part on a respective rating of a respective connection between the at least one category and a respective set of products or services associated with the at least one category;
generate at least one test advertisement for the at least one category for testing, the at least one test advertisement representing a product or a service related to the at least one category for testing, the at least one test advertisement including a navigational element, that when activated, collects information related to performance of the at least one category for testing;
receive a request for an electronic advertisement relating to the at least one category for testing;
and
provide the at least one test advertisement in response to the request for the electronic advertisement.

2 more elements

Dependencies are inferred from the claim text.

Generating synthetic advertisements for an electronic environment

Life of this patent

Generating synthetic advertisements for an electronic environment

Life of this patent

Abstract

Claims18