Dynamic marketing system and method

A non-transient computer-readable storage medium including instructions that, when executed by a processor, configure the processor to perform a method of reduced-complexity access to marketing data, the method being implemented by a market-segmentation computer communicatively coupled to a database server and a marketer terminal, the database server hosting a marketing database populated with a first population including a plurality of person records and a plurality of entity records, each of the plurality of person records comprising data corresponding to a plurality of person-related market-segmentation criteria, each of the plurality of entity records comprising data corresponding to a plurality of entity-related market-segmentation criteria, the method comprising:

• providing, by the market-segmentation computer to a reduced-complexity marketer GUI displayed at the marketer terminal, a searchable list of the person-related and entity-related pluralities of market-segmentation criteria;
• obtaining, by the market-segmentation computer from the marketer terminal via said reduced-complexity marketer GUI, a market-segment definition comprising at least one search key corresponding to a selected criterion from among the person-related and entity-related pluralities of market-segmentation criteria;
• performing steps i-iii, by the market-segmentation computer in communication with the database server, to obtain a first market-segment snapshot:
• i) identifying, in a current population of the marketing database, a first set of records corresponding to said market-segment definition;
• ii) automatically determining a plurality of query criteria, including dynamically mapping at least one semantic relationship between the plurality of person-related market-segmentation criteria and the plurality of entity-related market-segmentation criteria, to identify additional records in said current population of the marketing database, said additional records being associated with members of said first set of records according to said at least one semantic relationship;
• and
• iii) identifying a second set of records according to said automatically-determined plurality of query criteria, the first and second sets of records comprising a current market-segment snapshot corresponding to said market-segment definition and said current population of the marketing database;
• providing, by the market-segmentation computer to the marketer terminal for display in said reduced-complexity marketer GUI, a summary including metadata corresponding to said first market-segment snapshot;
• and
• storing, by the market-segmentation computer in communication with the database server, a reusable dynamic-market-segment definition corresponding to said market-segment definition.

A computing apparatus comprising a processor and a storage medium including instructions that, when executed by the processor, configure the apparatus to perform a method of reduced-complexity access to marketing data, the method being implemented by a market-segmentation computer communicatively coupled to a database server and a marketer terminal, the database server hosting a marketing database populated with a first population including a plurality of person records and a plurality of entity records, each of the plurality of person records comprising data corresponding to a plurality of person-related market-segmentation criteria, each of the plurality of entity records comprising data corresponding to a plurality of entity-related market-segmentation criteria, the method comprising:

• providing, by the market-segmentation computer to a reduced-complexity marketer GUI displayed at the marketer terminal, a searchable list of the person-related and entity-related pluralities of market-segmentation criteria;
• obtaining, by the market-segmentation computer from the marketer terminal via said reduced-complexity marketer GUI, a market-segment definition comprising at least one search key corresponding to a selected criterion from among the person-related and entity-related pluralities of market-segmentation criteria;
• performing steps i-iii, by the market-segmentation computer in communication with the database server, to obtain a first market-segment snapshot:
• i) identifying, in a current population of the marketing database, a first set of records corresponding to said market-segment definition;
• ii) automatically determining a plurality of query criteria, including dynamically mapping at least one semantic relationship between the plurality of person-related market-segmentation criteria and the plurality of entity-related market-segmentation criteria, to identify additional records in said current population of the marketing database, said additional records being associated with members of said first set of records according to said at least one semantic relationship;
• and
• iii) identifying a second set of records according to said automatically-determined plurality of query criteria, the first and second sets of records comprising a current market-segment snapshot corresponding to said market-segment definition and said current population of the marketing database;
• providing, by the market-segmentation computer to the marketer terminal for display in said reduced-complexity marketer GUI, a summary including metadata corresponding to said first market-segment snapshot;
• and
• storing, by the market-segmentation computer in communication with the database server, a reusable dynamic-market-segment definition corresponding to said market-segment definition.