System, method and computer program product for updating advertising data for recorded video data

A non-transitory computer readable medium, containing computer executable instructions that when executed by a processor perform functions that stream video data advertising during replay of recorded data, the computer program comprising:

• instructions to receive from a data distribution server, a video data stream at a multimedia processor end user device;
• instructions to store the video data stream at a digital video recorder;
• instructions to monitor a playback of the stored video data stream from the digital video recorder at the multimedia processor end user device;
• instructions to detect an electronic signal indicating an advertising trigger in the playback of the video data stream at the multimedia processor end user device, wherein the advertising trigger indicates the beginning of an advertising avail;
• instructions to log a time for the trigger detected in the video data stream in a trigger log at the multimedia processor end user device;
• instructions to send the trigger log including data to an advertising server so that the advertising verification system can correlate the time the trigger occurred with an advertising schedule;
• instructions to detect an indicator in the video data stream;
• instructions to send a request for replacement advertising to an advertising server when the indicator signals that the replacement advertising data is to be received as an advertising data stream from an advertising server,
• instructions to receive at the multimedia processor end user device a replacement advertising data stream from the advertising server based on the advertising trigger during the playback of the video data stream from the DVR;
• instructions to display a live presentation of the replacement advertising data stream until the advertising video data stream is complete;
• instructions to receive replacement advertising data from the DVR when the indicator signals that the replacement advertising data is to be received from storage on the DVR;
• instructions to resume playback of the stored video data stream after displaying the replacement advertising data stream;
• instructions to read at the multimedia processor end user device, a playback advertising identifier in the advertising video data associated with the trigger detected from the replacement advertising video data, the advertising identifier indicating particular advertising data;
• instructions to log the advertising identifier with the trigger detected and time of day in an As Run Log at the end user device;
• and
• instructions to send the As Run Log to the data distribution system server.

A computer program product, comprising:

• a processor in data communication with a tangible computer readable medium;
• a computer program embedded in the tangible computer readable medium, the computer program comprising computer executable instructions that when executed by a processor perform functions to replace advertising data during replay of recorded video data, the computer program comprising:
• instructions to receive from a data distribution server, a video data stream at a multimedia processor end user device;
• instructions to store the video data stream at a digital video recorder;
• instructions to monitor a playback of the stored video data stream from the digital video recorder at the multimedia processor end user device;
• instructions to detect an advertising trigger in the playback of the video data stream at the multimedia processor end user device;
• instructions to log a time for the trigger detected in the video data stream in a trigger log at the multimedia processor end user device;
• instructions to send the trigger log including data to an advertising server so that the advertising verification system can correlate the time the trigger occurred with an advertising schedule;
• instructions to detect an indicator in the video data stream;
• instructions to send a request for replacement advertising to an advertising server when the indicator signals that the replacement advertising data is to be received as an advertising data stream from an advertising server,
• instructions to receive at the multimedia processor end user device a replacement advertising data stream from the advertising server based on the advertising trigger during the playback of the video data stream from the DVR and instructions to display a live presentation of the replacement advertising data stream until the advertising video data stream is complete;
• instructions to receive and display replacement advertising data from the DVR when the indicator signals that the replacement advertising data is to be received from storage on the DVR;
• instructions to resume playback of the stored video data after displaying the replacement advertising data;
• instructions to read at the multimedia processor end user device, a playback advertising identifier in the advertising video data associated with the trigger detected from the replacement advertising video data, the advertising identifier indicating particular advertising data in the data distribution system;
• instructions to log the advertising identifier with the trigger detected and time of day in an As Run Log at the end user device;
• and
• instructions to send the As Run Log to the data distribution system server.