Multimedia caller ring distribution system and method

A method of operating a communications server to provide ring back multimedia content distribution, the method comprising:

• identifying a plurality of multimedia content associated with a called system;
• providing, in response to a request from the subscriber to associate multimedia content with the called system, a list of advertisements and, for each advertisement, a fee paid to the subscriber by an advertiser when the each advertisement is selected, a fee paid when the subscriber registers the each advertisement with the called system, a fee paid when the caller system receives the each advertisement when calling the called system, and a fee paid when the caller system selects the each advertisement during the call;
• in response to identifying a call from a caller system to the called system, selecting one of the plurality of multimedia content based on an amount of a fee paid to a subscriber associated with the called system;
• providing the selected multimedia content as a ring back to the called system;
• and
• in response to selection of an advertisement in the provided multimedia content by the caller system during the call, providing the fee to the subscriber associated with the called system.

A system configured to provide advertisements as ring backs, the system comprising:

• a server configured to:
• provide, in response to a request from a subscriber associated with a called system, a list of the advertisements and a fee paid to the subscriber when the advertisements are provided as ring backs to callers calling the called system, wherein the list further includes, for each advertisement, a fee paid when the subscriber registers the each advertisement with the called system, a fee paid when a caller system receives the each advertisement when calling the called system, and a fee paid when the caller system selects the each advertisement during the call;
• and
• associate with the called system a plurality of the advertisements from the list;
• and
• a distribution component configured to:
• in response to identifying a call from the caller system to the called system, select one of the plurality of advertisements based on an amount of the fee paid to the subscriber and provide the selected advertisement as a ring back to the caller system;
• and
• provide, in response to selection of an advertisement in the provided multimedia content by the caller system during the call, the fee to the subscriber associated with the called system.