# US 8,788,659 B1 · Playlist analytics

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- Number: US 8,788,659 B1
- Document ID: US8788659B1
- Status: Granted
- Kind: B1
- Application number: 13/434,822
- Filed: 2012-03-29
- Granted: 2014-07-22
- Earliest claimed: 2012-03-29
- Assignees: Google Inc.
- Applicants: Keekim Heng; Martin Landers; Anders Torp Brodersen; Theodore Kent Hamilton; Dror Shimshowitz
- Inventors: Keekim Heng; Martin Landers; Anders Torp Brodersen; Theodore Kent Hamilton; Dror Shimshowitz
- Web page: https://patentgrep.com/patent/US8788659B1

## CPC

- G06F 16/735: Filtering based on additional data, e.g. user or group profiles
- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- H04L 67/10: in which an application is distributed across nodes in the network (software deployment G06F8/60; multiprogramming arrangements G06F9/46)
- H04L 69/329: in the application layer [OSI layer 7]
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

Systems and methods can facilitate gathering information generated by network traffic to playlists. Based on analytics and metrics derived from the gathered information and reported, feedback about playlist access patterns can be supplied to interested parties, such as playlist creators/curators. The feedback can enable playlist curators to better tailor playlist content and sequence, potentially reducing a perceived need to skip around inside a playlist and making for a more enjoyable experience for playlist users.

## Claims

### Claim 1

A system, comprising
one or more non-transitory computer-readable storage media having stored thereon computer executable components, and
one or more processors configured to execute the following computer executable components stored in the one or more computer-readable storage media:
a logging component that logs user traffic and interactions associated with a playlist of content;
an analytics component that generates analytics regarding the logged user traffic and interactions with the playlist of content; and
a reporting component that generates a report of the analytics.

### Claim 2 (depends on 1)

The system of claim 1, wherein the analytics component generates analytics relating to one or more skips over content in a default sequence of the playlist.

### Claim 3 (depends on 1)

The system of claim 1, wherein the analytics component generates analytics relating to a bounce rate, the bounce rate corresponding to a number of times that only one item of the playlist content is accessed before the playlist is exited.

### Claim 4 (depends on 1)

The system of claim 1, wherein the analytics component generates analytics relating to an entry rate, the entry rate corresponding to a number of times that an item of the playlist content is first to be accessed after the playlist is entered.

### Claim 5 (depends on 1)

The system of claim 1, wherein the analytics component generates analytics relating to an exit rate, the exit rate corresponding to a number of times that an item of the playlist content is last to be accessed before the playlist is exited.

### Claim 6 (depends on 1)

The system of claim 1, wherein the analytics component generates analytics relating to a number of times the playlist is accessed.

### Claim 7 (depends on 1)

The system of claim 1, wherein the analytics component generates analytics relating to a number of indications of endorsement or disapproval of the playlist or an item of the playlist.

### Claim 8 (depends on 1)

The system of claim 1, wherein the analytics component generates analytics relating to a number of playlist subscribes, a playlist subscribe corresponding to a request to receive notice of other works by a playlist creator or creator of a playlist item.

### Claim 9 (depends on 1)

The system of claim 1, wherein the analytics component generates analytics relating to a number of playlist shares, a playlist share corresponding to an action to propagate information concerning the playlist or an item of the playlist to one or more entities.

### Claim 10 (depends on 1)

The system of claim 1, wherein the analytics component generates analytics relating to statistics for an item of the playlist relative to a version of the item existing outside the playlist, or relative to one or more other items in the playlist.

### Claim 11 (depends on 1)

The system of claim 1, wherein the analytics component generates analytics relating to an average number of accesses to playlist items per accesses to the playlist.

### Claim 12 (depends on 1)

The system of claim 1, wherein the reporting component generates a visualization relating to an annotation of where in time a change to the playlist was made.

### Claim 13 (depends on 1)

The system of claim 1, wherein the reporting component generates a visualization relating to a departure from a default sequence of the playlist.

### Claim 14 (depends on 1)

The system of claim 1, wherein the reporting component generates a visualization relating to a display of video-specific statistics within a context of the playlist.

### Claim 15 (depends on 1)

The system of claim 1, further comprising an interactivity component that facilitates, in response to user interactions, generating of reports containing customized information.

### Claim 16 (depends on 15)

The system of claim 15, wherein the interactivity component facilitates the generating of reports containing platform-specific information.

### Claim 17 (depends on 1)

The system of claim 1, wherein the playlist of content includes video content.

### Claim 18 (depends on 1)

The system of claim 1, wherein the playlist of content includes audio content.

### Claim 19

A method, comprising
using at least one processor to execute computer executable components stored in a memory to perform the following acts:
logging user traffic and interactions associated with a playlist of content;
generating analytics regarding the logged user traffic and interactions with the playlist of content; and
generating a report of the playlist analytics.

### Claim 20 (depends on 19)

The method of claim 19, further comprising generating analytics relating to one or more skips over content in a default sequence of the playlist.

### Claim 21 (depends on 19)

The method of claim 19, further comprising generating analytics relating to a bounce rate, the bounce rate corresponding to a number of times that only one item of the playlist content is accessed before the playlist is exited.

### Claim 22 (depends on 19)

The method of claim 19, further comprising generating analytics relating to an entry rate, the entry rate corresponding to a number of times that an item of the playlist content is first to be accessed after the playlist is entered.

### Claim 23 (depends on 19)

The method of claim 19, further comprising generating analytics relating to an exit rate, the exit rate corresponding to a number of times that an item of the playlist content is last to be accessed before the playlist is exited.

### Claim 24 (depends on 19)

The method of claim 19, further comprising generating analytics relating to a number of times the playlist is accessed.

### Claim 25 (depends on 19)

The method of claim 19, further comprising generating analytics relating to a number of indications of endorsement or disapproval of the playlist or an item of the playlist.

### Claim 26 (depends on 19)

The method of claim 19, further comprising generating analytics relating to a number of playlist subscribes, a playlist subscribe corresponding to a request to receive notice of other works by a playlist creator or creator of a playlist item.

### Claim 27 (depends on 19)

The method of claim 19, further comprising generating analytics relating to a number of playlist shares, a playlist share corresponding to an action to propagate information concerning the playlist or an item of the playlist to one or more entities.

### Claim 28 (depends on 19)

The method of claim 19, further comprising generating analytics relating to statistics for an item of the playlist relative to a version of the item existing outside the playlist, or relative to one or more other items in the playlist.

### Claim 29 (depends on 19)

The method of claim 19, further comprising generating analytics relating to an average number of accesses to playlist items per accesses to the playlist.

### Claim 30 (depends on 19)

The method of claim 19, further comprising generating a visualization relating to an annotation of where in time a change to the playlist was made.

### Claim 31 (depends on 19)

The method of claim 19, further comprising generating a visualization relating to a departure from a default sequence of the playlist.

### Claim 32 (depends on 19)

The method of claim 19, further comprising generating a visualization relating to a display of video-specific statistics within a context of the playlist.

### Claim 33 (depends on 19)

The method of claim 19, further comprising, in response to user interactions, generating reports containing customized information.

### Claim 34 (depends on 19)

The method of claim 19, further comprising, in response to user interactions, generating reports containing platform-specific information.

### Claim 35 (depends on 19)

The method of claim 19, the logging the user traffic and interactions associated with the playlist of content including logging user traffic and interactions associated with a video playlist.

### Claim 36 (depends on 19)

The method of claim 19, the logging the user traffic and interactions associated with the playlist of content including logging user traffic and interactions associated with an audio file playlist.

### Claim 37

A system, comprising:
means for logging user traffic and interactions associated with a playlist of content;
means for generating analytics regarding the logged user traffic and interaction with the playlist of content; and
means for generating a report of the playlist analytics.