# US 8,788,495 B2 · Adding and processing tags with emotion data

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- Number: US 8,788,495 B2
- Document ID: US8788495B2
- Status: Granted
- Kind: B2
- Application number: 12/749,718
- Filed: 2010-03-30
- Published: 2010-09-30
- Granted: 2014-07-22
- Earliest claimed: 2009-03-31
- Assignees: International Business Machines Corporation
- Applicants: Fang Rui Shu
- Inventors: Fang Rui Shu
- Web page: https://patentgrep.com/patent/US8788495B2

## CPC

- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

Emotion data is added to tags. The emotion data is generated by a user upon accessing content. The emotion data is obtained from measurable physiological parameters that reflect the user's emotions while accessing the content. The emotion data can be used to provide services.

## Claims

### Claim 1

A method of providing electronic data content with emotion data added to the electronic data content as tags, comprising:
receiving, with a processor, a first user's emotion data generated by a first user upon accessing a first electronic data content, wherein said first user's emotion data is generated according to measurable physiological parameters reflecting said first user's emotions generated during said access by said first user;
adding said first user's emotion data to said first electronic data content as at least a first tag;
searching at least a second electronic data content, unrelated to said first electronic data content, to find at least a second tag reflecting a second user's emotion data generated by a second user upon accessing said at least a second electronic data content, wherein said second user's emotion data is generated according to measurable physiological parameters reflecting said second user's emotions generated during access by said second user to said at least a second electronic data content and added to said at least a second electronic data content as said at least a second tag;
in response to finding said at least a second tag, determining whether said first user's emotion data, generated by said first user is similar, based upon a predetermined strategy, to said second user's emotion data; and
in response to a determination that said first user's emotion data is similar to said second user's emotion data, providing said at least a second electronic data content to said first user.

### Claim 2 (depends on 1)

The method of claim 1, further comprising providing, to said first user, information related to said second user.

### Claim 3 (depends on 1)

The method of claim 1, further comprising:
determining whether said first user's emotion data, generated by said first user, is dissimilar, based upon said predetermined strategy, to said second user's emotion data; and
in response to a determination that said first user's emotion data is dissimilar to said second user's emotion data, providing said at least a second electronic data content to said first user.

### Claim 4 (depends on 3)

The method of claim 3, further comprising providing, to said first user, information related to said second user.

### Claim 5 (depends on 1)

The method of claim 1, wherein said first user's emotion data is stored to determine a most frequent emotion of said first user.

### Claim 6 (depends on 5)

The method of claim 5, wherein said most frequent emotion is used to locate and present to said first user other electronic data content that will cause said first user to have said most frequent emotion.

### Claim 7

A system for providing electronic data content with emotion data added to the electronic data content as tags, comprising:
a processor; and
memory connected to the processor, wherein the memory is encoded with instructions and wherein the instructions when executed comprise:
instructions for receiving, with a processor, a first user's emotion data generated by a first user upon accessing a first electronic data content, wherein said first user's emotion data is generated according to measurable physiological parameters reflecting said first user's emotions generated during said access by said first user;
instructions for adding said first user's emotion data to said first electronic data content as at least a first tag;
instructions for searching at least a second electronic data content, unrelated to said first electronic data content, to find at least a second tag reflecting a second user's emotion data generated by a second user upon accessing said at least a second electronic data content, wherein said second user's emotion data is generated according to measurable physiological parameters reflecting said second user's emotions generated during access by said second user to said at least a second electronic data content and added to said at least a second electronic data content as said at least a second tag;
in response to finding said at least a second tag, instructions for determining whether said first user's emotion data, generated by said first user is similar, based upon a predetermined strategy, to said second user's emotion data; and
in response to a determination that said first user's emotion data is similar to said second user's emotion data, instructions for providing said at least a second electronic data content to said first user.

### Claim 8 (depends on 7)

The system of claim 7, further comprising instructions for providing, to said first user, information related to said second user.

### Claim 9 (depends on 7)

The system of claim 7, further comprising:
instructions for determining whether said first user's emotion data, generated by said first user, is dissimilar, based upon said predetermined strategy, to said second user's emotion data; and
in response to a determination that said first user's emotion data is dissimilar to said second user's emotion data, instructions for providing said at least a second electronic data content to said first user.

### Claim 10 (depends on 9)

The system of claim 9, further comprising instructions for providing, to said first user, information related to said second user.

### Claim 11 (depends on 7)

The system of claim 7, wherein said first user's emotion data is stored and further comprising instructions for determining a most frequent emotion of said first user from said stored emotion data.

### Claim 12 (depends on 11)

The system of claim 11, wherein said most frequent emotion is used to locate and present to said first user other electronic data content that will cause said first user to have said most frequent emotion.

### Claim 13

A computer program product for providing electronic data content with emotion data added to the electronic data content as tags, the computer program product comprising a computer readable storage medium having computer readable program code embodied therewith, the computer readable program code comprising:
computer readable program code configured to receive a first user's emotion data generated by a first user upon accessing a first electronic data content, wherein said first user's emotion data is generated according to measurable physiological parameters reflecting said first user's emotions generated during said access by said first user;
computer readable program code configured to add said first user's emotion data to said first electronic data content as at least a first tag;
computer readable program code configured to search at least a second electronic data content, unrelated to said first electronic data content, to find at least a second tag reflecting a second user's emotion data generated by a second user upon accessing said at least a second electronic data content, wherein said second user's emotion data is generated according to measurable physiological parameters reflecting said second user's emotions generated during access by said second user to said at least a second electronic data content and added to said at least a second electronic data content as said at least a second tag;
in response to finding said at least a second tag, computer readable program code configured to determine whether said first user's emotion data, generated by said first user is similar, based upon a predetermined strategy, to said second user's emotion data; and
in response to a determination that said first user's emotion data is similar to said second user's emotion data, computer readable program code configured to provide said at least a second electronic data content to said first user.

### Claim 14 (depends on 13)

The computer program product of claim 13, further comprising computer readable program code configured to provide, to said first user, information related to said second user.

### Claim 15 (depends on 13)

The computer program product of claim 13, further comprising:
computer readable program code configured to determine whether said first user's emotion data, generated by said first user, is dissimilar, based upon said predetermined strategy, to said second user's emotion data; and
in response to a determination that said first user's emotion data is dissimilar to said second user's emotion data, computer readable program code configured to provide said at least a second electronic data content to said first user.

### Claim 16 (depends on 15)

The computer program product of claim 15, further comprising computer readable program code configured to provide, to said first user, information related to said second user.

### Claim 17 (depends on 13)

The computer program product of claim 13, wherein said first user's emotion data is stored to determine a most frequent emotion of said first user.

### Claim 18 (depends on 17)

The computer program product of claim 17, wherein said most frequent emotion is used to locate and present to said first user other electronic data content that will cause said first user to have said most frequent emotion.
