# US 8,788,365 B2 · Customized consumer products based on audio files

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- Number: US 8,788,365 B2
- Document ID: US8788365B2
- Status: Granted
- Kind: B2
- Application number: 12/826,390
- Filed: 2010-06-29
- Published: 2011-01-06
- Granted: 2014-07-22
- Earliest claimed: 2009-06-30
- Assignees: NIKE, Inc.
- Applicants: Tiffany L. Paul; Heather A. Mahoney; Michael J. Wood
- Inventors: Tiffany L. Paul; Heather A. Mahoney; Michael J. Wood
- Web page: https://patentgrep.com/patent/US8788365B2

## CPC

- G06Q 30/0621: {by configuring or customising goods or services}
- G06Q 10/101: Collaborative creation, e.g. joint development of products or services
- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- G06Q 30/0261: {based on user location}
- G06Q 30/0623: {by investigating goods or services}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

Computer based systems and methods allow designing (e.g., customization) of consumer products, such as articles of footwear, apparel, athletic equipment, etc., by users.

## Claims

### Claim 1

A method comprising:
processing at least one audio file provided by a user as a basis for a custom design;
generating design inspiration information based on the at least one audio file;
identifying, by a processor, at least one color for the custom design based at least in part on the design inspiration information generated in accordance with the at least one audio file;
identifying, by the processor a performance attribute for the custom design based at least in part on the design inspiration generated in accordance with the at least one audio file;
generating at least one custom designed product comprising the at least one color and the performance attribute identified by the processor;
associating the generated design inspiration information with a new electronic file;
generating a search tag based on the design inspiration information provided by the user for the at least one custom designed product;
assigning, by the processor, the search tag to the new electronic file; and
causing presentation of the at least one custom designed product.

### Claim 2 (depends on 1)

The method recited in claim 1, wherein the at least one audio file includes a sound recording.

### Claim 3

A non-transitory computer readable medium storing executable instructions that, when executed, cause an apparatus at least to perform:
processing at least one audio file provided by a user as a basis for a custom design;
generating design inspiration information based on the at least one audio file;
identifying, by a processor, at least one color for the custom design based at least in part on the design inspiration information generated in accordance with the at least one audio file;
identifying, by the processor a performance attribute for the custom design based at least in part on the design inspiration generated in accordance with the at least one audio file;
generating at least one custom designed product comprising the at least one color and the performance attribute identified by the processor;
associating the generated design inspiration information with a new electronic file;
generating a search tag based on the design inspiration information provided by the user for the at least one custom designed product;
assigning, by the processor, the search tag to the new electronic file.

### Claim 4 (depends on 3)

The non-transitory computer readable medium recited in claim 3, wherein the at least one audio file includes a sound recording and wherein the identification of the at least one color for the custom designed product comprises: receiving user input identifying a first color and a second color from the sound recording.

### Claim 5 (depends on 4)

The non-transitory computer readable medium recited in claim 4, wherein the custom designed product comprises the first color and the second color.

### Claim 6

A method comprising:
processing at least one audio file provided by a user as a basis for a custom design for an article of footwear;
generating design inspiration information based on the at least one audio file;
identifying, by a processor, at least one color for the custom design based at least in part on the design inspiration information generated in accordance with the at least one audio file;
identifying, by the processor a performance attribute for the custom design based at least in part on the design inspiration generated in accordance with the at least one audio file;
identifying a custom designed article of footwear based at least in part on the at least one color and the performance attribute;
generating at least one custom designed article of footwear comprising the at least one color and the performance attribute identified by the processor;
associating the generated design inspiration information with a new electronic file;
generating a search tag based on the design inspiration information provided by the user for the at least one custom designed product;
assigning, by the processor, the search tag to the new electronic file; and
causing presentation of the custom designed article of footwear.

### Claim 7 (depends on 6)

The method recited in claim 6, wherein the at least one audio file includes a sound recording.