# US 8,788,362 B2 · Systems and methods for automated mass media commerce > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 8,788,362 B2 - Document ID: US8788362B2 - Status: Granted - Kind: B2 - Application number: 13/952,840 - Filed: 2013-07-29 - Published: 2013-11-21 - Granted: 2014-07-22 - Earliest claimed: 2004-03-12 - Assignees: Ttn Holdings, LLC - Applicants: TTN Holdings, LLC - Inventors: Barry Bryant; Paul Staudt - Web page: https://patentgrep.com/patent/US8788362B2 ## CPC - G06Q 30/0635: {replenishment orders; recurring orders} - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06Q 30/0241: Advertisements - G06Q 30/0253: {During e-commerce, i.e. online transactions} - G06Q 30/0267: {Wireless devices} - G06Q 30/0601: Electronic shopping [e-shopping] - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract Systems and methods for implementing point of advertising purchasing include using mass media publications configured for or containing service, product or vendor transmittable signals, such as from radio frequency identification tags. In a preferred arrangement, a consumer perceiving an advertisement of the mass media publication may activate a reader in a portable communications device, such as a smart mobile or cellular phone, to receive information from the radio frequency signal associated with the advertisement to identify a vendor, product or service associated with the radio frequency identification. The smart mobile phone or communications device of the consumer may communicate with a system of a vendor across a network to order a product or product information from a system of the vendor over the network by using the information from the radio frequency identification. ## Claims ### Claim 1 A system for processing a wireless request over a network based on a human-perceptible advertisement for advertising to consumers a product or service offered by a vendor, the advertisement associated with at least one radio frequency identification (RFID) tag, the at least one RFID tag being configured to transmit a wireless identification transmission signal representing information pertaining to the product or service offered by a vendor, the system comprising: a mobile ordering device including a radio frequency identification reader configured to receive from the at least one RFID tag the wireless identification transmission signal corresponding to the advertisement and representing information pertaining to the product or service offered by the vendor, the mobile ordering device configured to accept input from a consumer, generate an electronic transaction order pertaining to the advertisement with the information from the wireless identification transmission signal, communicate the transaction order to a commerce data system over a network, and communicate an identifier associated with the consumer to the commerce data system, the mobile ordering device in communication with the commerce data system, the commerce data system for receiving and processing the request of the mobile ordering device across the network, and responding to the request by sending information to the mobile ordering device via the network, the information associated with the wireless identification transmission signal; wherein the commerce system maintains account information associated with the identifier, the account information including transaction details of the transaction order. ### Claim 2 (depends on 1) The system of claim 1 wherein the transaction details include purchase information. ### Claim 3 (depends on 1) The system of claim 1 wherein the account information comprises credit number. ### Claim 4 (depends on 1) The system of claim 1 wherein the account information comprises card information. ### Claim 5 (depends on 1) The system of claim 1 wherein the commerce system is configured to apply a payment method to process the transaction order generated by the mobile ordering device. ### Claim 6 (depends on 1) The system of claim 1 wherein the account information comprises transaction history and payment method. ### Claim 7 (depends on 1) The system of claim 1 wherein the at least one radio frequency identification tag is configured to transmit, as the wireless identification transmission signal, a wireless identification transmission signal representing (i) information pertaining to the product or service offered by the vendor and (ii) information pertaining to the vendor. ### Claim 8 (depends on 1) The system of claim 1 wherein the reader is configured to initiate the transmission of the wireless identification transmission signal from the tag. ### Claim 9 (depends on 1) The system of claim 1 wherein the radio frequency identification (RFID) tag is coupled with a poster. ### Claim 10 (depends on 1) The system of claim 1 wherein the radio frequency identification (RFID) tag is coupled with a video display. ### Claim 11 (depends on 1) The system of claim 1 wherein the radio frequency identification (RFID) tag is coupled with a catalog. ### Claim 12 (depends on 1) The system of claim 1 wherein the radio frequency identification (RFID) tag is coupled with a magazine. ### Claim 13 (depends on 1) The system of claim 1 wherein the radio frequency identification (RFID) tag is a coupled with a billboard. ### Claim 14 (depends on 1) The system of claim 1, wherein the network comprises a radio service network. ### Claim 15 (depends on 1) The system of claim 1, wherein the network comprises a wireless fidelity network. ### Claim 16 (depends on 1) The system of claim 1, wherein the mobile ordering device comprises a mobile phone. ### Claim 17 (depends on 1) The system of claim 1, wherein the electronic transaction order comprises a purchase order. ### Claim 18 (depends on 1) The system of claim 1 further comprising the tag, wherein the tag is a passive tag. ### Claim 19 (depends on 1) The system of claim 1 further comprising the tag, wherein the tag is an active tag. ### Claim 20 (depends on 1) The system of claim 1 wherein the mobile ordering device is configured for Bluetooth communications. ### Claim 21 (depends on 1) The system of claim 1 wherein the mobile ordering device is configured to transmit account information, the account information permitting minimizing of repeated entry of data by the consumer. ### Claim 22 (depends on 1) The system of claim 1 wherein the mobile ordering device is configured to transmit location information. ### Claim 23 A method for processing a wireless request from a consumer over a network with a human-perceptible advertisement for advertising a service or product offered by a vendor, the advertisement associated with at least one radio frequency identification (RFID) tag, the at least one radio frequency identification (RFID) tag being configured to transmit a wireless transmission identification signal representing information pertaining to the service or product offered by the vendor, the wireless transmission identification signal being transmitted from the RFID tag, the method comprising: receiving, with a processor, an electronic transaction order pertaining to the advertisement at a commerce data system from a mobile ordering device of a consumer via the network, the transaction order being generated by the mobile ordering device based on information pertaining to the service or product offered by the vendor received by an RFID reader device of the mobile ordering device by way of the wireless transmission identification signal from the RFID tag, the electronic transaction order comprising an identifier associated with a user of the mobile ordering device; generating a response to the electronic transaction order from the commerce data system, the response being associated with the information pertaining to the product or service offered by the vendor at the mobile ordering device; and maintaining account information associated with the identifier, the account information including transaction details attributable to the order transaction. ### Claim 24 (depends on 23) The method of claim 23 wherein the transaction details include purchase information. ### Claim 25 (depends on 23) The method of claim 23 wherein the account information comprises a credit account number. ### Claim 26 (depends on 23) The method of claim 23 wherein the account information comprises a credit amount. ### Claim 27 (depends on 23) The method of claim 23 wherein the account information comprises card information. ### Claim 28 (depends on 23) The method of claim 23 further comprising applying, with the commerce data system, a payment method to process the transaction order generated by the mobile ordering device. ### Claim 29 (depends on 23) The method of claim 23 wherein the account information comprises transaction history and payment method. ### Claim 30 (depends on 23) The method of claim 23 wherein the at least one radio frequency identification tag is configured to transmit, as the wireless identification transmission signal, a wireless identification transmission signal representing (i) information pertaining to the product or service offered by the vendor and (ii) information pertaining to the vendor. ### Claim 31 (depends on 23) The method of claim 23 further comprising configuring the tag to initiate transmission of the wireless identification transmission signal in response to a signal from the reader. ### Claim 32 (depends on 23) The method of claim 23 wherein the radio frequency identification (RFID) tag is coupled with a video display. ### Claim 33 (depends on 23) The method of claim 23 wherein the radio frequency identification (RFID) tag is coupled with a catalog. ### Claim 34 (depends on 23) The method of claim 23 wherein the radio frequency identification (RFID) tag is coupled with a magazine. ### Claim 35 (depends on 23) The method of claim 23 wherein the radio frequency identification (RFID) tag is coupled with a billboard. ### Claim 36 (depends on 23) The method of claim 23 wherein the tag is a active tag. ### Claim 37 (depends on 23) The method of claim 23 wherein the tag is a transponder. ### Claim 38 (depends on 23) The method of claim 23 wherein the network comprises Bluetooth communications. ### Claim 39 (depends on 23) The method of claim 23 further comprising receiving account information to permit minimizing of repeated entry of data by the consumer. ### Claim 40 (depends on 23) The method of claim 23 further comprising transmitting location information. ### Claim 41 (depends on 23) The method of claim 23, wherein the network comprises a radio service network. ### Claim 42 (depends on 23) The method of claim 23, wherein the network comprises a wireless fidelity network. ### Claim 43 (depends on 23) The method of claim 23, wherein the mobile ordering device comprises a mobile phone. ### Claim 44 (depends on 23) The method of claim 23, wherein the electronic transaction order comprises a purchase order. ### Claim 45 (depends on 23) The method of claim 23, wherein the electronic transaction order includes a request for product information pertaining to the advertisement. ### Claim 46 (depends on 23) The method of claim 23, wherein the electronic transaction order includes information concerning location of the human-perceptible advertisement. ### Claim 47 (depends on 23) The method of claim 23, further comprising tracking product availability from different vendors or different vendor's locations. ### Claim 48 (depends on 29) The method of claim 29, wherein the transaction history includes dates or times of transaction orders. ### Claim 49 (depends on 29) The method of claim 29, wherein the payment method includes a credit or cash card number. ### Claim 50 A commerce system for processing a wireless request associated with a human-perceptible advertisement for advertising to consumers of a product or service offered by a vendor, the advertisement associated with at least one RFID tag that transmits a wireless identification transmission signal representing information pertaining to the product or service offered, the system comprising: a data processing system, including a processor, the data processing system configured for processing account information, the data processing system configured to: communicate on a network to receive a request and generate a response thereto across the network, the received request comprising an electronic transaction order from a mobile ordering device having a reader configured to receive from the tag the wireless identification transmission signal representing information pertaining to the product or service offered, wherein the transaction order is generated with the information representing information pertaining to the product or service offered, the mobile ordering device being configured to accept input from a consumer, the electronic transaction order comprising an identifier associated with a user of the mobile ordering device; process the electronic transaction order from the mobile ordering device and respond to the request by sending information to the mobile ordering device via the network, the sent information associated with information of the wireless identification transmission signal; and maintain account information associated with the identifier, the account information including transaction details attributable to the order transaction. ### Claim 51 (depends on 50) The commerce system of claim 50 wherein the transaction details include purchase information. ### Claim 52 (depends on 50) The commerce system of claim 50 wherein the account information comprises a credit account number. ### Claim 53 (depends on 50) The commerce system of claim 50 wherein the account information comprises a credit amount. ### Claim 54 (depends on 50) The commerce system of claim 50 wherein the account information comprises card information. ### Claim 55 (depends on 50) The commerce system of claim 50 wherein the data processing system is further configured to apply a payment method to process the transaction order generated by the mobile ordering device. ### Claim 56 (depends on 50) The commerce system of claim 50 wherein the account information comprises transaction history and payment method. ### Claim 57 (depends on 50) The commerce system of claim 50 wherein the at least one radio frequency identification tag is configured to transmit, as the wireless identification transmission signal, a wireless identification transmission signal representing (i) information pertaining to the product or service offered by the vendor and (ii) information pertaining to the vendor. ### Claim 58 (depends on 50) The commerce system of claim 50 wherein the tag is configured to initiate the transmission of the wireless identification transmission signal in response to a signal from the reader. ### Claim 59 (depends on 50) The commerce system of claim 50 wherein the radio frequency identification (RFID) tag is coupled to a poster. ### Claim 60 (depends on 50) The commerce system of claim 50 wherein the radio frequency identification (RFID) tag is coupled with a video display. ### Claim 61 (depends on 50) The commerce system of claim 50 wherein the radio frequency identification (RFID) tag is coupled with a catalog. ### Claim 62 (depends on 50) The commerce system of claim 50 wherein the radio frequency identification (RFID) tag is coupled with a magazine. ### Claim 63 (depends on 50) The commerce system of claim 50 wherein the radio frequency identification (RFID) tag is coupled with a billboard. ### Claim 64 (depends on 50) The commerce system of claim 50 wherein the tag is a active tag. ### Claim 65 (depends on 50) The commerce system of claim 50 wherein the tag is a transponder. ### Claim 66 (depends on 50) The commerce system of claim 50 wherein the network comprises Bluetooth communications. ### Claim 67 (depends on 50) The commerce system of claim 50 wherein the processor receives account information to permit minimizing of repeated entry of data by the consumer. ### Claim 68 (depends on 50) The commerce system of claim 50 wherein the data processing system processes received location information. ### Claim 69 (depends on 50) The commerce system of claim 50 wherein the radio frequency identification (RFID) tag is a coupled to a billboard. ### Claim 70 (depends on 50) The commerce system of claim 50, wherein the network comprises a radio service network. ### Claim 71 (depends on 50) The commerce system of claim 50, wherein the network comprises a wireless fidelity network. ### Claim 72 (depends on 50) The commerce system of claim 50, wherein the mobile ordering device comprises a mobile phone. ### Claim 73 (depends on 50) The commerce system of claim 50, wherein the electronic transaction order comprises a purchase order. ### Claim 74 (depends on 50) The commerce system of claim 50, wherein the electronic transaction order includes a request for product information pertaining to the advertisement. ### Claim 75 (depends on 50) The commerce system of claim 50, wherein the electronic transaction order includes information concerning location of the human-perceptible advertisement. ### Claim 76 (depends on 50) The commerce system of claim 50, wherein the data processing system is further configured to track product availability from different vendors or different vendor's locations. ### Claim 77 (depends on 50) The commerce system of claim 50, wherein the transaction history includes dates or times of transaction orders. ### Claim 78 (depends on 50) The commerce system of claim 50, wherein the payment method includes a credit or cash card number.