# US 8,788,360 B2 · Systems and methods for automated mass media commerce

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- Number: US 8,788,360 B2
- Document ID: US8788360B2
- Status: Granted
- Kind: B2
- Application number: 13/673,062
- Filed: 2012-11-09
- Published: 2013-03-21
- Granted: 2014-07-22
- Earliest claimed: 2004-03-12
- Assignees: Ttn Holdings, LLC
- Applicants: TTN Holdings, LLC
- Inventors: Barry Bryant; Paul Staudt
- Web page: https://patentgrep.com/patent/US8788360B2

## CPC

- G06Q 30/0635: {replenishment orders; recurring orders}
- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- G06Q 30/0241: Advertisements
- G06Q 30/0253: {During e-commerce, i.e. online transactions}
- G06Q 30/0267: {Wireless devices}
- G06Q 30/0601: Electronic shopping [e-shopping]
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

Systems and methods for implementing point of advertising purchasing include using mass media publications configured for or containing service, product or vendor transmittable signals, such as from radio frequency identification tags. In a preferred arrangement, a consumer perceiving an advertisement of the mass media publication may activate a reader in a portable communications device, such as a smart mobile or cellular phone, to receive information from the radio frequency signal associated with the advertisement to identify a vendor, product or service associated with the radio frequency identification. The smart mobile phone or communications device of the consumer may communicate with a system of a vendor across a network to order a product or product information from a system of the vendor over the network by using the information from the radio frequency identification.

## Claims

### Claim 1

A system for processing a wireless request over a network based on a human-perceptible advertisement for advertising to consumers a product or service offered by a vendor, the advertisement attached with at least one radio frequency identification (RFID) tag, the at least one RFID tag being configured to transmit a wireless identification transmission signal representing information pertaining to the product or service offered by a vendor comprising:
mobile ordering device of a human consumer who perceives the human-perceptible advertisement, the mobile ordering device comprising a radio frequency identification reader configured to transmit a signal to the at least one RFID tag attached with the advertisement and to receive in response from the at least one RFID tag the wireless identification transmission signal corresponding to the advertisement and representing information pertaining to the product or service offered by the vendor, the mobile ordering device further configured to accept input from a consumer, generate an electronic request with the received information from the wireless identification transmission signal and communicate the request to and receive a response from a commerce data system across a network;
the mobile ordering device in communication with the commerce data system, the commerce data system for receiving and processing the request of the mobile ordering device across the network, and responding to the request by sending information to the mobile ordering device via the network, the information associated with the wireless identification transmission signal.

### Claim 2 (depends on 1)

The system of claim 1 wherein the at least one radio frequency identification tag is configured to transmit, as the wireless identification transmission signal, a wireless identification transmission signal representing (i) information pertaining to the product or service offered by the vendor and (ii) information pertaining to the vendor.

### Claim 3 (depends on 1)

The system of claim 1 wherein the radio frequency identification (RFID) tag is coupled to a bus shelter.

### Claim 4 (depends on 1)

The system of claim 1 wherein the radio frequency identification (RFID) tag is coupled to a billboard.

### Claim 5 (depends on 1)

The system of claim 1 wherein the advertisement comprises out-of-home media.

### Claim 6 (depends on 1)

The system of claim 1 wherein the network comprises a radio service network.

### Claim 7 (depends on 1)

The system of claim 1 wherein the network comprises a wireless fidelity network.

### Claim 8 (depends on 1)

The system of claim 1 wherein the mobile ordering device comprises a cellular phone.

### Claim 9 (depends on 1)

The system of claim 1 wherein the electronic request comprises a purchase order.

### Claim 10

A method for taking a wireless request from a consumer to an advertiser over a network with a human-perceptible advertisement for advertising to consumers a service or product offered by a vendor, the advertisement attached with at least one RFID tag, the advertisement associated with a wireless transmission identification signal representing information pertaining to the service or product offered by the vendor, the wireless transmission identification signal being transmitted from the RFID tag attached with the advertisement, the method comprising:
receiving an electronic consumer request at a commerce data system from a mobile ordering device via the network, the consumer request having electronic information comprising information pertaining to the service or product offered by the vendor received by an RFID reader device of the mobile ordering device by way of the wireless transmission identification signal from the RFID tag attached with the advertisement;
generating a response to the consumer request from the commerce data system, the response being associated with the received information pertaining to the product or service offered by the vendor at the mobile ordering device; and
sending the response to the consumer request by providing, to the mobile ordering device via the network, the information associated with the information pertaining to the service or product offered by the vendor read from the radio frequency identifier tag.

### Claim 11 (depends on 10)

The method of claim 10 further comprising initiating transmission of the wireless identification transmission signal, wherein the initiating transmission comprises: initiating, from the at least one radio frequency identification tag with the transmitter of the mobile ordering device of the consumer who perceives the human-perceptible advertisement, transmission of the wireless transmission identification signal representing (i) information pertaining to the product or service offered by the vendor and (ii) information pertaining to the vendor.

### Claim 12 (depends on 10)

The method of claim 10 wherein the advertisement and tag are attached to a bus shelter.

### Claim 13 (depends on 10)

The method of claim 10 wherein the advertisement and tag comprise a billboard.

### Claim 14 (depends on 10)

The method of claim 10 wherein the advertisement comprises out-of-home media.

### Claim 15 (depends on 10)

The method of claim 10 wherein the network comprises a radio service network.

### Claim 16 (depends on 10)

The method of claim 10 wherein the network comprises a wireless fidelity network.

### Claim 17 (depends on 15, 16)

The method of either claim 15 or 16 wherein the mobile ordering device comprises a cellular phone.

### Claim 18 (depends on 10)

The method of claim 10 wherein the electronic order request comprises a purchase order.

### Claim 19 (depends on 10)

The method of claim 10 further comprising, at the commerce data system, tracking customer information requests based on the signals emanating from the RFID tag.

### Claim 20 (depends on 19)

The method of claim 19 wherein the tracking comprises maintaining dates and times of customer information requests.

### Claim 21 (depends on 19)

The method of claim 19 wherein the tracking comprises maintaining vendor's locations.

### Claim 22 (depends on 19)

The method of claim 19 wherein the tracking comprises maintaining customer purchases.

### Claim 23 (depends on 19)

The method of claim 19 wherein the tracking comprises maintaining customer account information.

### Claim 24 (depends on 19)

The method of claim 19 wherein the RFID tag is powered by a transmission from the RFID reader device of the mobile ordering device.

### Claim 25

A system for processing a wireless request over a network based on a human-perceptible advertisement for advertising to consumers a product or service offered by a vendor, the system comprising:
a plurality of advertisements, each of the plurality of advertisements attached with at least one radio frequency identification (RFID) tag, the at least one RFID tag being configured to transmit a wireless identification transmission signal representing information pertaining to the product or service perceivable from the advertisement and offered by a vendor, the radio frequency identification (RFID) tag configured for radio frequency transmission to mobile ordering devices of human consumers who perceive the human-perceptible advertisement, the mobile ordering devices comprising radio frequency identification readers, the radio frequency identification (RFID) tag configured to receive signals from the radio frequency readers of the mobile ordering devices and to transmit in response thereto from the at least one RFID tag to the radio frequency readers the wireless identification transmission signal corresponding to the advertisement and representing information pertaining to the product or service offered by the vendor,
a commerce data system, the commerce data system configured to communicate on a network and configured to receive a request and generate a response across the network, the received request comprising a request from at least one of the mobile ordering devices, wherein the request is generated by at least one of the mobile ordering devices with the information received by the mobile ordering device from the wireless identification transmission signal, the mobile ordering device being configured to accept input from a consumer, wherein the commerce data system is configured to process the request of the mobile ordering device and respond to the request by sending information to the mobile ordering device via the network, the sent information associated with information of the wireless identification transmission signals.

### Claim 26 (depends on 25)

The system of claim 25 wherein the tag is configured to transmit to a mobile ordering device when a mobile order device powers the tag.

### Claim 27 (depends on 26)

The system of claim 26 wherein the wireless transmission identification signal represents (i) information pertaining to the product or service offered by the vendor and (ii) information pertaining to the vendor.

### Claim 28 (depends on 25)

The system of claim 25 wherein an advertisement of the plurality of advertisements is attached to a bus shelter.

### Claim 29 (depends on 25)

The system of claim 25 wherein an advertisement of the plurality of advertisements is a billboard.

### Claim 30 (depends on 25)

The system of claim 25 wherein the plurality of advertisements comprise out-of-home media.

### Claim 31 (depends on 26)

The system of claim 26 wherein the network comprises a radio service network.

### Claim 32 (depends on 26)

The system of claim 26 wherein the network comprises a wireless fidelity network.

### Claim 33 (depends on 31)

The system of either claim 31 wherein the mobile ordering device comprises a cellular phone.

### Claim 34 (depends on 33)

The system of claim 33 wherein the electronic order request comprises a purchase order.

### Claim 35 (depends on 24)

The system of claim 24 wherein the commerce data system is configured to track customer information requests based on the signals emanating from the at least one tag.

### Claim 36 (depends on 35)

The system of claim 35 wherein the tracking comprises maintaining dates and times of customer information requests.

### Claim 37 (depends on 35)

The system of claim 35 wherein the tracking comprises maintaining vendor's locations.

### Claim 38 (depends on 35)

The system of claim 35 wherein the tracking comprises maintaining customer purchases.

### Claim 39 (depends on 35)

The system of claim 35 wherein the tracking comprises maintaining customer account information.