# US 8,788,307 B2 · System for using personality trait identification to match consumers with businesses > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 8,788,307 B2 - Document ID: US8788307B2 - Status: Granted - Kind: B2 - Application number: 13/478,817 - Filed: 2012-05-23 - Published: 2013-03-07 - Granted: 2014-07-22 - Earliest claimed: 2011-09-02 - Assignees: Woofound, Inc. - Applicants: Carson Wright; Daniel Sines; Joshua Spears; Colin Murray; Jason Truluck; Noreen Honeycutt; Randie V. Ursal - Inventors: Carson Wright; Daniel Sines; Joshua Spears; Colin Murray; Jason Truluck; Noreen Honeycutt; Randie V. Ursal - Web page: https://patentgrep.com/patent/US8788307B2 ## CPC - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06Q 30/08: Auctions - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract An improved method for providing a consumer matching service, of the type having the steps of establishing a database of participating businesses which includes information on the experiences available from these businesses and also collecting consumer contact and experience sought information, includes the steps of: (a) establishing a consumer personality trait profile in which one's personality traits are predictive of how one is most likely to make a purchase or selection decision as it relates to choosing between an array of experiences available to a consumer, (b) ascribing to each of the available experiences similar personality traits, and (c) matching the consumer personality trait profile to the personality traits ascribed to the available items so as to compile for the consumer a list of ranked businesses which offer the experiences being sought by the consumer and most optimally match to the consumer's personality trait profile. ## Claims ### Claim 1 A method, performed by a computer of the type having a image viewer and a processor, for providing a matching service between an individual and a plurality of entities chosen from the group consisting of other individuals, matters, items, products or services needed or wanted by said individual, said method comprising the steps of: identifying dichotomous, personality traits that are predictive of how said individual that possesses said personality traits is most likely to be optimally matched, identifying a plurality of photographic images for viewing by said individual, wherein a plurality of said identified dichotomous personality traits are ranked and assigned to each of said plurality of photographic images based on psychological content of the respective photographic image, whereby an individual who chooses to be associated with a particular one of said plurality of photographic images can from a psychological perspective be assessed to possess said assigned plurality of said identified dichotomous personality traits, scoring each of said plurality of photographic images according to said ranked and assigned plurality of said identified dichotomous personality traits, utilizing said image viewer to present to said individual said plurality of photographic images and to identify with which of said plurality of photographic images said individual elects to be associated, utilizing said processor to establish, based upon those photographic images with which said individual elects to be associated and the scores of said plurality of photographic images, a personality trait profile for said individual, utilizing said processor to ascribe to each of said plurality of entities a plurality of said personality traits so as to develop for each specific entity from said plurality of entities a specific entity personality trait profile that is based on the plurality of personality traits shared by the majority of those individuals who, when confronted with the task of making a selection decision from among said plurality of entities, would select the entity having a specific one of said specific entity personality trait profiles, and utilizing said processor, with said individual established personality trait profile and said entity ascribed personality trait profiles, to match said individual with one of said plurality of entities. ### Claim 2 (depends on 1) A method for providing a matching service as recited in claim 1, wherein: said plurality of entities chosen from said group is a plurality of other individuals, said entity ascribed personality trait profiles are a plurality of other individual personality trait profiles and in which each of said other individuals has a personality trait profile established by allowing each of said other individuals to view said plurality of images and identify with which of said plurality of images said other individual elects to be associated, and said steps in said method are configured to help match said individuals so as to form a group. ### Claim 3 (depends on 1) A method for providing a matching service as recited in claim 1, wherein: said plurality of entities chosen from said group is a plurality of other individuals seeking to establish a relationship with another individual, said entity ascribed personality trait profiles are a plurality of other individual personality trait profiles and in which each of said other individuals has a profile established by allowing each of said other individuals to view said plurality of images and identify with which of said plurality of images said other individual elects to be associated, and said steps in said method are configured to help match said individual with one of said other individuals for the purpose of said individual and said one of other individuals forming a relationship. ### Claim 4 (depends on 1) A method for providing a matching service as recited in claim 1, wherein: said plurality of entities chosen from said group is a plurality of matters including a plurality of possible career objectives for said individual who is a student, and said steps in said method are configured to help match said student with career objectives. ### Claim 5 (depends on 1) A method for providing a matching service as recited in claim 1, wherein: said plurality of entities chosen from said group is a plurality of matters including a plurality of possible courses of study for said individual who is a student, and said steps in said method are configured to help match said student with a course of study. ### Claim 6 (depends on 1) A method for providing a matching service as recited in claim 1, wherein: said plurality of entities chosen from said group is a plurality of matters including a plurality of possible campus activities for said individual who is a student, and said steps in said method are configured to help match said student with a campus activity. ### Claim 7 (depends on 1) A method for providing a matching service as recited in claim 1, wherein: said plurality of entities chosen from said group is a plurality of matters including a plurality of educational entities which each have different offerings whose appeal to an individual depends on the interests and talents of said individual who is a student, and said steps in said method are configured to help match said student with an educational entity. ### Claim 8 (depends on 1) A method for providing a matching service as recited in claim 1, wherein: said individual is a student who is seeking a roommate, said plurality of entities chosen from said group is a plurality of other student, said entity ascribed personality trait profiles are a plurality of other student personality trait profiles and in which each of said other students has a profile established by allowing each of said other students to view said plurality of images and identify with which of said plurality of images said other student elects to be associated, and said steps in said method are configured to help match said student with one of said other students as a roommate. ### Claim 9 (depends on 1) A method for providing a matching service as recited in claim 1, wherein: said plurality of entities chosen from said group is a plurality of products for said individual who is one desiring personal shopping services, and said steps in said method are configured to help match said individual with said products. ### Claim 10 A system for providing a matching service between an individual and a plurality of entities chosen from the group consisting of other individuals, matters, items, products or services needed or wanted by said individual, said system comprising: an identified plurality of dichotomous, personality traits that are predictive of how said individual that possesses said personality traits is most likely to be optimally matched, an identified plurality of photographic images for viewing by said individual, wherein a plurality of identified dichotomous personality traits are ranked and assigned to each of said plurality of photographic images based on psychological content of the respective photographic image, whereby an individual who chooses to be associated with a particular one of said plurality of photographic images can from a psychological perspective be assessed to possess said assigned plurality of said identified dichotomous personality traits, scores for each of said plurality of photographic images according to said ranked and assigned plurality of said identified dichotomous personality traits, an image viewer configured to: present to said individual said plurality of photographic images so as to identify with which of said plurality of photographic images said individual elects to be associated, and a computer comprising a processor configured to: establish, based upon those photographic images with which said individual elects to be associated and the scores of said plurality of photographic images, a personality trait profile for said individual, utilizing said processor to ascribe to each of said plurality of entities a plurality of said personality traits so as to develop for each specific entity from among said plurality of entities a specific entity personality trait profile that is based on the plurality of personality traits shared by the majority of those individuals who, when confronted with the task of making a selection decision from among said plurality of entities, and match, with said individual established personality trait profile and said entity ascribed personality trait profiles, said individual with one of said plurality of entities. ### Claim 11 (depends on 10) The system for providing a matching service as recited in claim 10, wherein: said plurality of entities chosen from said group is a plurality of other individuals, and said entity ascribed personality trait profiles are a plurality of other individual personality trait profiles and in which each of said other individuals has a profile established by allowing each of said other individuals to view said plurality of images and identify with which of said plurality of images said other individual elects to be associated. ### Claim 12 (depends on 10) The system for providing a matching service as recited in claim 10, wherein said plurality of entities chosen from said group is a plurality of matters including a plurality of possible career objectives for said individual who is a student. ### Claim 13 (depends on 10) The system for providing a matching service as recited in claim 10, wherein said plurality of entities chosen from said group is a plurality of matters including a plurality of possible courses of study for said individual who is a student. ### Claim 14 (depends on 10) The system for providing a matching service as recited in claim 10, wherein said plurality of entities chosen from said group is a plurality of matters including a plurality of possible campus activities for said individual who is a student. ### Claim 15 (depends on 10) The system for providing a matching service as recited in claim 10, wherein said plurality of entities chosen from said group is a plurality of matters including a plurality of educational entities which each have different offerings whose appeal to an individual depends on the interests and talents of said individual who is a student. ### Claim 16 (depends on 10) The system for providing a matching service as recited in claim 10, wherein: said individual is a student who is seeking a roommate, said plurality of entities chosen from said group is a plurality of other student, and said entity ascribed personality trait profiles are a plurality of other student personality trait profiles and in which each of said other students has a profile established by allowing each of said other students to view said plurality of images and identify with which of said plurality of images said other student elects to be associated. ### Claim 17 (depends on 10) The system for providing a matching service as recited in claim 10, wherein said plurality of entities chosen from said group is a plurality of products for said individual who is one desiring personal shopping services.