# US 8,787,895 B2 · System and method for providing advertising on a device > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 8,787,895 B2 - Document ID: US8787895B2 - Status: Granted - Kind: B2 - Application number: 13/342,411 - Filed: 2012-01-03 - Published: 2012-04-26 - Granted: 2014-07-22 - Earliest claimed: 2007-03-20 - Applicants: Timothy R. Jackson - Inventors: Timothy R. Jackson - Web page: https://patentgrep.com/patent/US8787895B2 ## CPC - G06Q 30/0241: Advertisements - G06Q 30/0251: Targeted advertisements - G06Q 30/0271: {Personalized advertisement} - G06Q 30/0272: Period of advertisement exposure - G06Q 30/0273: Determination of fees for advertising - H04M 1/72427: for supporting games or graphical animations - H04M 3/4878: {Advertisement messages} - H04M 2215/0192: Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - H04M: TELEPHONIC COMMUNICATION (circuits for controlling other apparatus via a telephone cable and not involving telephone switching apparatus G08) ## Abstract A display system and method of advertising, includes, in one embodiment, loading a graphic advertisement onto a computer-readable medium of an electronic device. The graphic advertisement is or has a time passage indicator for indicating the passage of time. An idle-time sensor determines an idle-time period in which updated application information is not presented on a display of the device due to, for example, data processing activity by the processor, data transfer activity, congestion or latency in the network, or any other activity that occupies resources in the device to delay or temporally preventing updating of the display. The graphic advertisement is displayed when the device is in the idle-time period, animated to indicate the passage of time, and removed after the idle-time period has ended. ## Claims ### Claim 1 A method of advertising via a device accessing a network, the device having a computer-readable medium, a processor, a display, and a first time passage indicator to indicate a passage of time during idle-time periods, wherein the first time passage indicator is disposed on or in the computer-readable medium, the method comprising: loading a second time passage indicator onto or into the computer-readable medium of the device before detecting a first idle-time period, wherein the second time passage indicator is different from the first time passage indicator and the second time passage indicator (i) is representative of a graphic advertisement and (ii) indicates a passage of time during the first idle-time period; updating application information on or in the device and thereby providing the first idle-time period; displaying the second time passage indicator on the display of the device during the first idle-time period, wherein the first idle-time period includes a time corresponding to updating application information on or in the device and wherein the graphic advertisement of the second time passage indicator is associated with an entity, product and/or service; and animating the graphic advertisement of the second time passage indicator on the display of the device during at least a portion of the first idle-time period. ### Claim 2 (depends on 1) The method of claim 1 further including removing the graphic advertisement after the idle-time period expires. ### Claim 3 (depends on 1) The method of claim 1 further including: determining a fee metric corresponding to the display of the graphic advertisement; and outputting the fee metric. ### Claim 4 (depends on 3) The method of claim 3 wherein the fee metric correlates to a number of displays of the graphic advertisement, a display time duration of the graphic advertisement and/or an amount of animation of the graphic advertisement. ### Claim 5 (depends on 1) The method of claim 1 wherein during the first idle-time period, the updated application information is not presented on the display of the device due to data processing activity by the processor, data transfer activity, congestion and/or latency in the network. ### Claim 6 (depends on 1) The method of claim 1 wherein the device is a mobile device. ### Claim 7 (depends on 1) The method of claim 1 wherein updating application information on or in the device further includes receiving application information on or in the device. ### Claim 8 (depends on 7) The method of claim 7 wherein receiving application information further includes wirelessly receiving application information. ### Claim 9 (depends on 1) The method of claim 1 further including: pre-loading a plurality of time passage indicators in the computer-readable medium of the device, wherein each time passage indicator of the plurality of time passage indicators is different from the first time passage indicator and representative of a graphic advertisement; and wherein displaying the second time passage indicator on the display of the device further includes automatically displaying the second time passage indicator during the first idle-time period, wherein the second time passage indicator is one of the plurality of pre-loaded time passage indicators. ### Claim 10 (depends on 9) The method of claim 9 further including: receiving an ad rotation table, wherein the ad rotation table defines an order of display of more than one of the time passage indicators of the plurality of time passage indicators; and storing the ad rotation table in the computer-readable medium of the device. ### Claim 11 (depends on 10) The method of claim 10 further including displaying the more than one of the time passage indicators on the display of the device in an order of display corresponding to the ad rotation table. ### Claim 12 (depends on 1) The method of claim 1 wherein the second time passage indicator includes a logo which is associated with the entity, product and/or service. ### Claim 13 (depends on 1) The method of claim 1 further including: transmitting an internet search inquiry directed to a first subject matter; and receiving a first subject matter specific graphic advertisement which is associated the first subject matter of the internet search inquiry wherein the graphic advertisement of the second time passage indicator is the first subject matter specific graphic advertisement. ### Claim 14 (depends on 13) The method of claim 13 wherein the first subject matter specific graphic advertisement is associated with a food or drink entity provider, product and/or service. ### Claim 15 (depends on 14) The method of claim 14 wherein the idle-time period relating to the internet search inquiry depends on data transfer activity, congestion and/or latency in the network. ### Claim 16 (depends on 1) The method of claim 1 further including terminating the idle-time period when the application information is displayed and operative. ### Claim 17 (depends on 16) The method of claim 16 further including removing the graphic advertisement of the second time passage indicator at the conclusion of the idle-time period. ### Claim 18 An electronic device coupled to and utilizing a network, the electronic device comprising: a computer-readable medium to store (i) one or more device applications, (ii) a first time passage indicator to indicate a passage of time during idle-time periods, and (ii) a second time passage indicator which (a) is representative of a graphic advertisement and (b) indicates a passage of time during an first idle-time period; a processor, coupled to the computer-readable medium, to output data which is representative of the graphic advertisement as o! the second time passage indicator during the first idle-time period as a substitute for the first time passage indicator, wherein the first idle-time period includes a time corresponding to updating application information of one or more device applications, and wherein the graphic advertisement is associated with an entity, product and/or service; and a display, coupled to the processor and the computer-readable medium, to visually output the graphic advertisement of the second time passage indicator during the first idle-time period as a replacement of the first time passage indicator, wherein the display visually outputs an animation of the graphic advertisement of the second time passage indicator during at least a portion of the first idle-time period. ### Claim 19 (depends on 18) The device of claim 18 further including: memory to store a plurality of pre-loaded time passage indicators, wherein each time passage indicator of the plurality of time passage indicators is representative of a graphic advertisement and, wherein the display visually outputs one of the plurality of time passage indicators during at least a portion of the idle-time period. ### Claim 20 (depends on 18) The device of claim 18 wherein the processor detects an end of the idle-time period and, in response thereto, terminates the display of the graphic advertisement of the second time passage indicator.