# US 8,787,887 B1 · Promotion operable recognition system

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- Number: US 8,787,887 B1
- Document ID: US8787887B1
- Status: Granted
- Kind: B1
- Application number: 13/548,681
- Filed: 2012-07-13
- Granted: 2014-07-22
- Earliest claimed: 2005-10-26
- Assignees: AT&T Mobility II LLC
- Applicants: Thomas Michael Meiss; Jeffrey Mikan
- Inventors: Thomas Michael Meiss; Jeffrey Mikan
- Web page: https://patentgrep.com/patent/US8787887B1

## CPC

- H04W 4/02: Services making use of location information
- H04W 4/029: Location-based management or tracking services
- G06Q 30/0241: Advertisements
- G06Q 30/0267: {Wireless devices}
- H04L 9/0825: {using asymmetric-key encryption or public key infrastructure [PKI], e.g. key signature or public key certificates}
- H04M 7/0024: {Services and arrangements where telephone services are combined with data services (arrangements which combine a telephonic equipment and a computer H04M7/0012)}
- H04W 4/18: Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
- H04M 1/72457: according to geographic location
- H04W: WIRELESS COMMUNICATION NETWORKS (broadcast communication H04H; communication systems using wireless links for non-selective communication, e.g. wireless extensions H04M1/72)
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)
- H04M: TELEPHONIC COMMUNICATION (circuits for controlling other apparatus via a telephone cable and not involving telephone switching apparatus G08)

## Abstract

Embodiments describe a recognition system that works in conjunction with a subscriber's cellular phone and the network serving the subscriber. According to an embodiment, a subscriber can use a cellular phone to receive and capture data signals, from, for example, an audio output. The captured data signals can be transmitted to a remote network element that receives and translates the captured data and performs a plurality of functions. A promotion can be selectively tailored to a user based in part on the user location.

## Claims

### Claim 1

A system, comprising:
a memory to store executable instructions; and
a processor, coupled to the memory, that facilitates execution of the executable instructions to perform operations, comprising:
subsequent to storing in the memory, expected data representing a first image, directing, to a mobile device, request data indicative of a request for a second image captured via the mobile device;
in response to the directing, receiving a data signal from the mobile device, wherein the data signal comprises image data that is used to replicate the second image; and
in response to a determination, based on a comparison of the image data with the expected data, that the image data matches the expected data, directing, to the mobile device, radio frequency identification data that is used to initiate a radio frequency identification connection between the mobile device and a radio frequency identification device.

### Claim 2 (depends on 1)

The system of claim 1, wherein the determination is a first determination, and the operations further comprise:
in response to a second determination that the image data does not match the expected data, directing, to the mobile device, message data indicative of an error message.

### Claim 3 (depends on 1)

The system of claim 1, wherein the radio frequency identification connection facilitates transfer of promotional data between the mobile device and the radio frequency identification device.

### Claim 4 (depends on 1)

The system of claim 1, wherein the directing the radio frequency identification data comprises directing the radio frequency identification data in response to verifying that location data representing a location of the mobile device satisfies a location criterion associated with a promotion offered via the radio frequency identification device.

### Claim 5 (depends on 1)

The system of claim 1, wherein the operations further comprise:
in response to the determination, directing, to the mobile device, barcode data that is to be provided to a barcode scanning device to initiate a promotion associated with the barcode scanning device.

### Claim 6 (depends on 4)

The system of claim 4, wherein the location data is received from a global positioning system device.

### Claim 7 (depends on 1)

The system of claim 1, wherein the directing the radio frequency identification data comprises directing the radio frequency identification data in response to determining that network subscription data associated with the mobile device has satisfied a defined network subscription criterion.

### Claim 8 (depends on 4)

The system of claim 4, wherein the location data is received from a network data store.

### Claim 9 (depends on 4)

The system of claim 4, wherein the location data comprises address data indicative of a residential address assigned to the mobile device.

### Claim 10

A computer readable storage device comprising executable instructions that, in response to execution, cause a system comprising a processor to perform operations, comprising:
subsequent to determining expected data that represents a first image, directing, to a mobile device, request data that is indicative of a request for a second image that is to be captured via the mobile device;
subsequent to the directing, receiving a data signal from the mobile device, wherein the data signal comprises image data that is used to replicate the second image; and
in response to determining, based on a comparison of the image data with the expected data, that the second image matches the first image, directing, to the mobile device, radio frequency identification data that is to be utilized to initiate a radio frequency identification communication between the mobile device and a radio frequency identification device.

### Claim 11 (depends on 10)

The computer readable storage device of claim 10, wherein the operations further comprise:
in response to determining, based on the comparison, that the second image does not match the first image, directing, to the mobile device, message data that represents an error message.

### Claim 12 (depends on 10)

The computer readable storage device of claim 10, wherein the radio frequency identification data is configured to initiate a transfer of promotional content between mobile device and the radio frequency identification device.

### Claim 13 (depends on 10)

The computer readable storage device of claim 10, wherein the directing the radio frequency identification data comprises directing the radio frequency identification data in response to determining that location data representing a location associated with the mobile device satisfies a criterion associated with the radio frequency identification device.

### Claim 14 (depends on 13)

The computer readable storage device of claim 13, wherein the location comprises a geographical location of the mobile device at which the image data is captured.

### Claim 15 (depends on 13)

The computer readable storage device of claim 13, wherein the location data comprises address data indicative of an address assigned to the mobile device.

### Claim 16 (depends on 10)

The computer readable storage device of claim 10, wherein the operations further comprise:
determining identification data indicative of a cellular network provider supporting communications with the mobile device, wherein the directing the radio frequency identification data comprises directing the radio frequency identification data in response to the identification data being determined to satisfy a defined identification criterion.

### Claim 17 (depends on 10)

The computer readable storage device of claim 10, wherein the operations further comprise:
in response to the determining that the second image matches the first image, directing, to the mobile device, timing data that specifies a time period during which promotional content associated with the radio frequency identification device is valid.

### Claim 18 (depends on 13)

The computer readable storage device of claim 13, wherein the operations further comprise:
receiving the location data via a global positioning system device.

### Claim 19

A method, comprising:
prior to directing, to a user equipment, request data that is indicative of a request for a first image that is to be captured by the user equipment, determining, by a system comprising a processor, expected data that represents a second image;
in response to the directing, receiving, by the system, a data signal from the user equipment, wherein the data signal comprises image data that is to be utilized for a replication of the first image; and
in response to determining, based on a comparison of the image data with the expected data, that the first image and the second image satisfy a defined match criterion, initiating, by the system, a transmission of radio frequency identification data to the user equipment, wherein the radio frequency identification is used to direct a radio frequency identification communication between the mobile device and a radio frequency identification device.

### Claim 20 (depends on 19)

The method of claim 19, further comprising:
in response to determining, based on the comparison, that the first image and the second image do not satisfy the defined match criterion, directing, by the system, message data to the user equipment indicating an error message.
