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US 8,782,690 B2Granted
Interactive product placement system and method therefor
AssigneeCinsay, Inc.
InventorsChristian Briggs, Heath McBurnett, Delfino Galindo, Jr., Freddy Knuth
Life of this patent
Estimating the term…
Abstract
A method for presenting advertisements for commercial products in video productions, whereby the commercial product is placed in the video production as an element of the video production. A viewer is enabled to interact with the video production to select the product. Information is then displayed about the selected product; and the viewer is enabled to purchase the selected product.
Claims30
A non-transitory computer readable medium having display logic stored thereon, the display logic configured when executed by at least one processing device to:
- generate a user interface for a video production having a video portion that is not broken into segments by an interruptive advertisement and that displays content about one or more products or services;
- wherein the user interface is configured to:
- display a timeline in association with the video portion;
- display one or more visual calling cue points in the timeline;
- and
- simultaneous with the display of the one or more visual calling cue points, display a representation of an advertisement associated with at least one of the one or more visual calling cue points, the user interface configured to display the representation of the advertisement in a location that is based on a displayed location of the at least one associated visual calling cue point in the timeline, the representation of the advertisement related to at least one of the one or more products or services;
- wherein the representation of the advertisement is configured to allow a user to retrieve further information not previously displayed about the at least one of the one or more products or services.
4 more elements
A method of advertising, the method comprising:
- transmitting or receiving code configured to generate a user interface for a video production having a video portion that is not broken into segments by an interruptive advertisement, and that displays content about one or more products or services;
- wherein the user interface is configured to:
- display a timeline in association with the video portion;
- display one or more visual calling cue points in the timeline;
- and
- simultaneous with the display of the one or more visual calling cue points, display a representation of an advertisement associated with at least one of the one or more visual calling cue points, the user interface configured to display the representation of the advertisement in a location that is based on a displayed location of the at least one associated visual calling cue point in the timeline, the representation of the advertisement related to at least one of the one or more products or services;
- wherein the representation of the advertisement is configured to allow a user to retrieve further information not previously displayed about the at least one of the one or more products or services.
4 more elements
A system for advertising, the system comprising:
- one or more computers configured to transmit or receive code configured to generate a user interface for a video production having a video portion that is not broken into segments by an interruptive advertisement and that displays content about one or more products or services;
- wherein the user interface is configured to:
- display a timeline in association with the video portion;
- display one or more visual calling cue points in the timeline;
- and
- simultaneous with the display of the one or more visual calling cue points, display a representation of an advertisement associated with at least one of the one or more visual calling cue points, the user interface configured to display the representation of the advertisement in a location that is based on a displayed location of the at least one associated visual calling cue point in the timeline, the representation of the advertisement related to at least one of the one or more products or services;
- wherein the representation of the advertisement is configured to allow a user to retrieve further information not previously displayed about the at least one of the one or more products or services.
4 more elements
Dependencies are inferred from the claim text.