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US 8,769,565 B2Granted
Inserting branding elements
AssigneeAdvertising.com LLC
InventorG. Thomas Des Jardins
Life of this patent
Estimating the term…
Abstract
Techniques are described that permit the flexible introduction of branding elements into or around video rendered by a media player. One or more sets of metadata related to the presentation of branding elements may be collected, and then one or more sets of the metadata may be selected based on business rules when the media player requests a particular piece of content. The selected metadata may indicate what branding element is to be displayed, and how it is to be displayed (e.g., position of element in video rendering window). The media player is then instructed based on the metadata to access and appropriately place the branding elements in or outside of the video rendering window (e.g., overlayed on top of the video content).
Claims26
A method for presenting branding elements with electronic content, comprising:
- associating one or more sets of branding metadata with a segment of electronic content, the sets of branding metadata including information defining how at least one branding element is to be presented based on a state of a window in which the electronic content is displayed;
- associating one or more sets of content metadata with the segment of electronic content, the sets of content metadata including information related to presenting the segment of electronic content;
- receiving a request that indicates the segment of electronic content;
- and
- in response to receiving the request:
- selecting at least one of the sets of branding metadata associated with the segment of electronic content;
- selecting at least one of the sets of content metadata associated with the segment of electronic content;
- and
- instructing, with at least one processor, a client system to generate a presentation based on the selected at least one set of branding metadata and the selected at least one set of content metadata, wherein the presentation includes the segment of electronic content and the at least one branding element, and the at least one branding element is presented based on the state of the window.
6 more elements
A method for presenting branding elements with electronic content, the method comprising:
- accessing content metadata associated with one or more segments of electronic content, the content metadata including content presentation information relating to presenting the segments of electronic content and content storage locations for retrieving the segments of electronic content;
- accessing branding metadata associated with one or more branding elements, the branding metadata including branding presentation information defining how the branding elements are to be presented based on a state of a window in which the electronic content is displayed and branding element storage locations for retrieving the branding elements;
- receiving an indication of a request by a client device to access a desired segment of electronic content;
- responsive to the indication:
- selecting branding metadata for a branding element associated with the desired segment of electronic content;
- selecting content metadata associated with the desired segment of electronic content;
- and
- transmitting, with at least one processor, instructions to the client device to:
- retrieve the desired segment of electronic content from the content storage location contained in the selected content metadata;
- retrieve the branding element from the branding element storage location contained in the selected branding metadata, and
- generate a presentation including the retrieved segment of electronic content and the retrieved branding element, based on the content presentation information and on the branding element presentation information respectively contained in the selected content metadata and in the selected branding metadata, such that the retrieved branding element is presented based on the state of the window.
8 more elements
A method for presenting branding elements with electronic content, the method comprising:
- accessing content metadata associated with one or more segments of electronic content, the content metadata including content presentation information relating to presenting the segments of electronic content and content storage locations for retrieving the segments of electronic content;
- accessing branding metadata associated with one or more branding elements, the branding metadata including branding presentation information defining how the branding elements are to be presented based on a state of a window in which the electronic content is displayed and branding element storage locations for retrieving the branding elements;
- receiving an indication of a request by a client device to access a desired segment of electronic content;
- responsive to the indication:
- selecting branding metadata of a branding element associated with the requested segment of electronic content;
- selecting content metadata associated with the requested segment of electronic content;
- generating a playlist including:
- a content storage location for the requested segment of electronic content contained in the selected content metadata;
- a branding storage location for the branding element contained in the selected branding metadata;
- branding element presentation information for the branding element;
- and
- a presentation sequence for the requested segment of electronic content and the branding element;
- and
- transmitting, with at least one processor, instructions to the client device to retrieve and present the desired segment of electronic content and the branding element based on the playlist, such that the retrieved branding element is presented based on the state of the window.
11 more elements
Dependencies are inferred from the claim text.