Cross-platform advertisement synchronization
AssigneeDisney Enterprises, Inc.
InventorsSamuel J. Reisner, Robert Lee Hunter
Life of this patent
Estimating the term…
Abstract
In some example embodiments, a television transmission that a user is viewing at a given time is determined and a website that the user is viewing at the given time is also determined. A first advertisement transmitted at the given time on the television transmission is further determined and a second advertisement transmitted on the website is synchronized with the first advertisement transmitted at the given time on the television transmission.
Claims18
A method comprising:
- determining, by a current transmission engine of an advertisement synchronization device, via feedback from a first device that a user is engaged with a first media platform of a first type;
- determining, by the current transmission engine, via feedback from a second device and via a pairing process that the user is engaged with a second media platform of a second type different from the first type;
- polling, by the current transmission engine, a first media platform transmitter to determine that a first advertisement is being transmitted at a given time on the first media platform;
- selecting, by the advertisement synchronization device, a second advertisement of the second type based on business rules and weighting information to personalize the second advertisement to the user;
- and
- synchronizing and transmitting the second advertisement to the second media platform of the user with the first advertisement transmitted at the given time on the first media platform.
A method comprising:
- determining, by a current transmission engine of an advertisement synchronization device, via feedback from one of a television or a device in communication with the television, a television transmission that a user is viewing at a given time;
- determining, by the current transmission engine, via feedback from one of a web browser or a device in communication with the web browser and via a pairing process, a website that the user is viewing at the given time;
- polling, by the current transmission engine, a first media platform transmitter to determine that a first advertisement is being transmitted at the given time on the television transmission;
- selecting, by the advertisement synchronization device, a second advertisement for the website based on business rules and weighting information to personalize the second advertisement to the user;
- and
- synchronizing and transmitting the second advertisement for display on the website with the first advertisement transmitted at the given time on the television transmission.
A non-transitory computer-readable medium storing instructions adapted to be executed by a processor to perform a method of cross-platform advertisement synchronization, the instructions configured to cause the processor to:
- determine, via feedback from a first device, that a user is engaged with a first media platform of a first type;
- determine, via feedback from a second device, and via a pairing process that the user is engaged with a second media platform of a second type different from the first type;
- poll a first media platform transmitter to determine that a first advertisement is being transmitted at a given time on the first media platform;
- select a second advertisement of the second type based on business rules and weighting information to personalize the second advertisement to the user;
- and
- synchronize and transmit the second advertisement to the second media platform of the user with the first advertisement transmitted at the given time on the first media platform.
Dependencies are inferred from the claim text.