Systems and methods for using incentives to increase advertising effectiveness

A system comprising:

• a first database comprising a first plurality of advertising content preferences associated with a first type of viewing platform received from a user and a second plurality of advertising content preferences associated with a second type of viewing platform received from the user, wherein the first plurality of advertising content preferences comprise at least one of:
• product category, product brand, advertisement genre, advertisement age ratings and advertisement duration, and wherein the second plurality of advertising content preferences comprise at least one of:
• product category, product brand, advertisement genre, advertisement age ratings and advertisement duration;
• a second database comprising a plurality of advertising content programs, wherein each advertising content program is associated with an incentive for viewing the corresponding advertising content program, wherein the incentive is a variable incentive;
• a third database for storing incentive values awarded to the user;
• and
• a module comprising:
• a processor to filter the plurality of advertising content programs using at least one of the first plurality of advertising content preferences and the second plurality of advertising content preferences based on a type of viewing platform associated with a display device;
• an output to output, to the display device for display, a displayed menu of one or more of the plurality of advertising content programs based on the filtering;
• a receiver to receive a selection of an advertising content program corresponding to an option on the displayed menu of the one or more of the plurality advertising content programs;
• a processor to process the selection of the advertising content program;
• an output to output the selected advertising content program to the display device for display;
• a processor for monitoring the display of the advertising content program on the display device, wherein monitoring the display of the advertising content program further comprises receiving at least one input, sent by the user via a user interface, in response to at least one prompt associated with the advertising content program, wherein the at least one input comprises at least one of rating the advertisement content program and sharing the advertisement content program;
• a processor for determining an incentive value for the variable incentive based on the received at least one input;
• an output to output information comprising instructions to redeem the incentive value associated with the advertising content program;
• a processor for determining that the instructions to redeem the incentive value have been followed;
• and
• a processor to update the third database for storing incentive values awarded to the user after the selected advertising content is displayed and the incentive value is awarded to the user and store the incentive value in an advertising incentive account that is accessible to the user, wherein the advertising incentive account accumulates incentive values and wherein the accumulated incentive values may be redeemed in exchange for video content.