Methods and apparatus to determine engagement levels of audience members
AssigneeThe Nielsen Company (US), LLC
InventorAlex Terrazas
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Abstract
Methods and apparatus to determine engagement levels of audience members are disclosed. An example method includes detecting light information in image data representative of an environment including a primary media device; determining whether a secondary media device is in the environment based on the detected light information; and calculating, via a logic circuit, an engagement level for a person with respect to the primary media device based on the secondary media device determination.
Claims16
A method, comprising:
- detecting light information in image data representative of an environment including a primary media device, wherein detecting the light information comprises detecting a glow in the image data corresponding to an expected glow emanating from a secondary media device;
- measuring a distance between a person and the detected glow;
- determining whether the secondary media device is in the environment based on the detected light information;
- and
- calculating, via a logic circuit, an engagement level for the person with respect to the primary media device based on the secondary media device determination and the distance.
A tangible computer readable storage medium comprising instructions that, when executed, cause a machine to at least:
- detect light information in image data representative of an environment including a primary media device, wherein detecting the light information comprises detecting a glow in the image data corresponding to an expected glow emanating from a secondary media device;
- measure a distance between a person and the detected glow;
- determine whether the secondary media device is in the environment based on the detected light information;
- and
- calculate an engagement level for a person with respect to the primary media device based on the secondary media device determination and the distance.
Dependencies are inferred from the claim text.