Method and system for reducing personal identification number (PIN) fraud in point of sale transactions

A non-transitory computer-readable medium (CRM) storing a plurality of instructions for personal identification number (PIN) fraud prevention, the plurality of instructions comprising functionality to:

• receive, using a payment terminal, a request for a card-based financial transaction;
• prompt, using the payment terminal, a customer for a PIN;
• receive, using the payment terminal and from a scroll wheel corresponding to a plurality of digits, a first digit of the PIN, wherein the customer selects the first digit of the PIN by touching a touch sensitive region associated with the scroll wheel;
• receive, using the payment terminal and from the scroll wheel, a second digit of the PIN,
• wherein the customer selects the second digit of the PIN by touching the touch sensitive region, and
• wherein touching the touch sensitive region to select the first digit and the second digit prevents fraud based on tracking PIN entry;
• and
• complete, using the payment terminal, the card-based financial transaction.

A system for personal identification number (PIN) fraud prevention, comprising:

• a scroll wheel corresponding to a plurality of digits;
• a touch sensitive region used to select, based on touching by a customer, a first digit of a PIN and a second digit of the PIN from the plurality of digits,
• wherein the PIN corresponds to an authorization code for the card of the customer, and
• wherein touching the touch sensitive region to select the first digit and the second digit prevents fraud based on tracking PIN entry;
• a processor;
• and
• a financial application executing on the processor, operatively connected to the scroll wheel, and configured to:
• receive a request for a card-based financial transaction;
• prompt the customer for the PIN;
• receive the PIN;
• and
• complete the card-based financial transaction.