# US 8,751,674 B2 · System and method for enabling channel promotions in an IP marketplace

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- Number: US 8,751,674 B2
- Document ID: US8751674B2
- Status: Granted
- Kind: B2
- Application number: 13/194,712
- Filed: 2011-07-29
- Published: 2011-11-17
- Granted: 2014-06-10
- Earliest claimed: 2009-12-17
- Assignees: American Express Travel Related Services Company, Inc.
- Applicants: Tracey R. Thomas
- Inventors: Tracey R. Thomas
- Web page: https://patentgrep.com/patent/US8751674B2

## CPC

- G06Q 40/06: Asset management; Financial planning or analysis
- G06F 16/958: Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- G06Q 30/0251: Targeted advertisements
- G06Q 30/0278: {Product appraisal}
- G06Q 30/04: Billing or invoicing
- G06Q 30/06: Buying, selling or leasing transactions
- G06Q 30/0601: Electronic shopping [e-shopping]
- G06Q 30/0613: {using intermediate agents}
- G06Q 30/0627: {by specifying product or service characteristics, e.g. product dimensions}
- G06Q 30/0641: {utilising user interfaces specially adapted for shopping}
- G06Q 30/0643: {graphically representing goods, e.g. 3D product representation}
- G06Q 40/04: Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
- G06Q 50/18: Legal services
- G06Q 50/184: {Intellectual property management}
- G06F 16/93: Document management systems
- G06Q 10/10: Office automation; Time management
- G06Q 50/205: {Education administration or guidance}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)

## Abstract

A comprehensive platform for merchandising intellectual property (IP) and conducting IP transactions is disclosed. A standardized data collection method enables IP assets to be characterized, rated and valuated in a consistent manner. Project management, workflow and data security functionality enable consistent, efficient and secure interactions between the IP Marketplace participants throughout the IP transaction process. Business rules, workflows, valuation models and rating methods may be user defined or based upon marketplace, industry or technology standards.

## Claims

### Claim 1

An intellectual property (IP) marketplace system, comprising:
an IP marketplace processor,
a tangible, non-transitory memory configured to communicate with the processor,
the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising:
receiving, by the processor, a first promotion setup request;
parsing, by the processor, the request into a plurality of first promotion parameters;
associating, by the processor and based upon at least one of the request or the first promotion parameters, a first channel with the request;
saving, by the processor to the memory and based upon the associating, a first promotion comprising the first promotion parameters;
determining, by the processor, a first population comprising a plurality of system entities that comply with first promotion criteria, wherein the first promotion parameters comprise the first promotion criteria; and
offering, by the processor and based on a status of a negotiation between a licensee and a licensor for an IP asset licensing transaction, the first promotion to the first population.

### Claim 2 (depends on 1)

The system of claim 1, wherein the system entities comprise at least one of a user, a company, an IP Owner, an IP asset and an IP portfolio.

### Claim 3 (depends on 1)

The system of claim 1, further comprising validating, by the processor, at least one of the request and the first promotion parameters.

### Claim 4 (depends on 3)

The system of claim 3, further comprising:
notifying, by the processor and in response to the validating, a first approver of the promotion setup request; and
receiving, by the processor and from the first approver, an approval of the request.

### Claim 5 (depends on 1)

The system of claim 1, further comprising sending a first list of the system entities to a channel administrator.

### Claim 6 (depends on 5)

The system of claim 5, wherein the sending the list comprises at least one of sending a report and displaying the list on an interface of the IP marketplace system.

### Claim 7 (depends on 6)

The system of claim 6, further comprising receiving a second list of the system entities, wherein the second list is a subset of the first list.

### Claim 8 (depends on 7)

The system of claim 7, further comprising, notifying a user of the first promotion, wherein the user is associated with a first entity in the second list.

### Claim 9 (depends on 7)

The system of claim 7, wherein the notifying the user comprises at least one of sending a promotion solicitation via at least one of an email message, a link, a uniform resource locator (URL), a customized web page, a social networking web site, an app, a text message and a mobile application.

### Claim 10 (depends on 7)

The system of claim 7, wherein the notifying the user comprises displaying a promotion indicator of the first promotion on a user interface.

### Claim 11 (depends on 10)

The system of claim 10, wherein the user interface is a channel guide interface.

### Claim 12 (depends on 11)

The system of claim 11, further comprising, configuring a channel interface to include the indicator associated with the first channel.

### Claim 13 (depends on 12)

The system of claim 12, wherein the indicator is at least one of text, a color, a pop-up window, an icon and a logo.

### Claim 14 (depends on 11)

The system of claim 11, further comprising, configuring a channel interface to display the first channel based upon the first promotion.

### Claim 15 (depends on 14)

The system of claim 14, wherein the displaying comprises displaying the first channel in a promotions grouping.

### Claim 16 (depends on 14)

The system of claim 14, wherein the displaying comprises displaying the channel in a priority order relative to other channels displayed on the channel interface.

### Claim 17 (depends on 11)

The system of claim 11, wherein the configuring the channel interface comprises grouping a plurality of channels based upon a category of a plurality of categories, wherein the plurality of categories comprises at least one of services, third party channels, tools, promotions and buyers.

### Claim 18 (depends on 1)

The system of claim 1, further comprising receiving input from the user indicating a selection of the first channel, and in response to the selection, rewarding a user account with a reward associated with the first promotion.

### Claim 19

A computer-based method comprising:
receiving, by an intellectual property (IP) marketplace computer-based system, a first promotion setup request;
parsing, by the computer-based system, the request into a plurality of first promotion parameters;
associating, by the computer-based system and based upon at least one of the request or the first promotion parameters, a first channel with the request;
saving, by the computer-based system and based upon the associating, a first promotion comprising the first promotion parameters;
determining, by the computer-based system, a first population comprising a plurality of system entities that comply with first promotion criteria, wherein the first promotion parameters comprise the first promotion criteria; and
offering, by the computer-based system and based on a status of a negotiation between a licensee and a licensor for an IP asset licensing transaction, the first promotion to the first population.

### Claim 20

An article of manufacture including a tangible, non-transitory computer-readable storage medium having computer-executable instructions stored thereon that, in response to execution by an intellectual property (IP) marketplace computer-based system, cause the computer-based system to perform operations comprising:
receiving, by the computer-based system, a first promotion setup request;
parsing, by the computer-based system, the request into a plurality of first promotion parameters;
associating, by the computer-based system and based upon at least one of the request or the first promotion parameters, a first channel with the request;
saving, by the computer-based system and based upon the associating, a first promotion comprising the first promotion parameters;
determining, by the computer-based system, a first population comprising a plurality of system entities that comply with first promotion criteria, wherein the first promotion parameters comprise the first promotion criteria; and
offering, by the computer-based system and based on a status of a negotiation between a licensee and a licensor for an IP asset licensing transaction, the first promotion to the first population.