# US 8,751,479 B2 · Search and storage engine having variable indexing for information associations > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 8,751,479 B2 - Document ID: US8751479B2 - Status: Granted - Kind: B2 - Application number: 12/589,843 - Filed: 2009-10-29 - Published: 2010-05-06 - Granted: 2014-06-10 - Earliest claimed: 2007-09-07 - Assignees: Brand Affinity Technologies, Inc. - Applicants: Ryan Steelberg; Chad Steelberg - Inventors: Ryan Steelberg; Chad Steelberg - Web page: https://patentgrep.com/patent/US8751479B2 ## CPC - G06F 16/9537: Spatial or temporal dependent retrieval, e.g. spatiotemporal queries - G06F 16/951: Indexing; Web crawling techniques - G06F 16/9535: Search customisation based on user profiles and personalisation - G06F 16/9538: Presentation of query results - G06F 16/958: Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06Q 40/04: Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract An apparatus, system and method for an open indexing system, which includes an indexing engine associated with at least one processor and having one or more open inputs for inputting of indexing criteria, at least one computerized search engine for obtaining information across at least one computing network in accordance with the indexing criteria, at least one repository comprising at least one computing memory for storing information obtained via the at least one computerized search engine and corresponded to the indexing criteria, and at least one reporting engine, wherein an output of the reporting engine is manipulable responsive to modification to one or more categorizations dependent on the indexing criteria, and wherein the output is dependent solely on the information in said at least one repository. ## Claims ### Claim 1 An open indexing system, the system comprising: an indexing engine associated with at least one processor and having one or more open inputs for inputting of user-modifiable indexing criteria correspondent to at least one brand; at least one computerized search engine for obtaining information across at least one computing network in accordance with the indexing criteria; at least one repository comprising at least one computing memory for storing information obtained via said at least one computerized search engine and corresponded to the indexing criteria; and at least one reporting engine, wherein an output of said reporting engine is manipulable responsive to modification to one or more categorizations dependent on the indexing criteria, and wherein the output is dependent solely on the information in said at least one repository; wherein the at least one brand is presented to a user in at least one web page in accordance with said output of said reporting engine; wherein the indexing criteria comprises at least one asset and at least one segment; and wherein the indexing criteria further comprises a keyword associated with at least one of the asset and the segment. ### Claim 2 (depends on 1) The open indexing system of claim 1, further comprising a rating associated with the keyword. ### Claim 3 (depends on 2) The open indexing system of claim 2, wherein the indexing criteria comprises at least the rating. ### Claim 4 (depends on 1) The open indexing system of claim 1, wherein the information comprises at least two (Really Simple Syndication) RSS feeds. ### Claim 5 (depends on 4) The open indexing system of claim 4, wherein at least one of the at least two (Really Simple Syndication) RSS feeds comprises a document. ### Claim 6 (depends on 1) The open indexing system of claim 1, wherein the indexing criteria comprises map reduction indexing criteria. ### Claim 7 (depends on 1) The open indexing system of claim 1, wherein the indexing criteria comprises sequencing. ### Claim 8 (depends on 1) The open indexing system of claim 1, wherein the indexing criteria comprises a sequential association. ### Claim 9 (depends on 1) The open indexing system of claim 1, wherein the indexing criteria comprises a hierarchy. ### Claim 10 (depends on 1) The open indexing system of claim 1, wherein the indexing criteria comprises at least spelling variations. ### Claim 11 (depends on 1) The open indexing system of claim 1, wherein the information comprises at least two selected from blog text, article text, RSS feed text, and audiovisual media. ### Claim 12 (depends on 1) The open indexing system of claim 1, wherein the network comprises the Internet. ### Claim 13 (depends on 1) The open indexing system of claim 1, wherein the network comprises an intranet. ### Claim 14 (depends on 1) The open indexing system of claim 1, wherein the search engine comprises a web crawl. ### Claim 15 (depends on 1) The open indexing system of claim 1, wherein multiple ones of the output of said reporting engine are provided by a single search by said searching engine. ### Claim 16 (depends on 1) The open indexing system of claim 1 wherein the output of said reporting engine comprises a predictive output. ### Claim 17 (depends on 16) The open indexing system of claim 16, wherein the output of said reporting engine comprises a comparative output comparing an actual outcome to the predictive output.