# US 8,751,330 B2 · System for ordering products and forecasting customer interest

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- Number: US 8,751,330 B2
- Document ID: US8751330B2
- Status: Granted
- Kind: B2
- Application number: 12/889,077
- Filed: 2010-09-23
- Published: 2011-01-20
- Granted: 2014-06-10
- Earliest claimed: 2006-06-30
- Assignees: Columbia Insurance Company
- Applicants: Francis A. Malsbenden
- Inventors: Francis A. Malsbenden
- Web page: https://patentgrep.com/patent/US8751330B2

## CPC

- G06Q 30/0621: {by configuring or customising goods or services}
- G06Q 30/00: Commerce
- G06Q 30/0185: {Product, service or business identity fraud}
- G06Q 30/0239: {Online discounts or incentives}
- G06Q 30/0246: {Traffic}
- G06Q 30/0248: {Avoiding fraud}
- G06Q 30/0601: Electronic shopping [e-shopping]
- G06Q 30/0605: {Pooling transaction partners, e.g. group buying or group selling}
- G06Q 30/0633: {Managing shopping lists, e.g. compiling or processing purchase lists (shipping orders G06Q10/083; order filling G06Q10/087)}
- G06Q 30/0635: {replenishment orders; recurring orders}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

The invention relates to a system for ordering a product and forecasting consumer interest, including a computer, software executing on the computer for listing a plurality of products for purchase, software executing on the computer for determining when a user views a product of the plurality of products, software executing on the computer for determining when a user orders a product of the plurality of products, software executing on the computer for tolling the views of each product and for tolling the orders of each product, software executing on the computer for identifying a first customer based on the tolled views, and software executing on the computer for identifying a second customer based on the tolled orders.

## Claims

### Claim 1

A system for ordering a product and forecasting consumer interest, comprising:
a computer;
software executing on said computer for listing a plurality of products for purchase;
software executing on said computer for determining when a user views a product of the plurality of products;
software executing on said computer for determining when a user orders a product of the plurality of products;
software executing on said computer for tolling the views of each product and for tolling the orders of each product;
software executing on said computer for tolling the number of modifications of each product for each user;
software executing on said computer for identifying a first customer based on the tolled views;
software executing on said computer for identifying a second customer based on the tolled orders; and
software executing on said computer for indicating whether a product is to be supplied based on the tolled number of orders and modifications for the product.

### Claim 2 (depends on 1)

The system according to claim 1, further comprising software executing on said computer for transmitting the identity of the first customer to a product supplier.

### Claim 3 (depends on 1)

The system according to claim 1, further comprising software executing on said computer for transmitting the identity of the second customer to a product supplier.

### Claim 4 (depends on 1)

The system according to claim 1, further comprising software executing on said computer for determining a popularity of each product based on the tolled views and the tolled orders.

### Claim 5 (depends on 1)

The system according to claim 1, further comprising software executing on said computer for storing a list of products based on a frequency of tolled views.

### Claim 6 (depends on 1)

The system according to claim 1, further comprising software executing on said computer for storing a list of products based on a frequency of tolled orders.

### Claim 7

A system for ordering a product and forecasting consumer interest, comprising:
a computer;
software executing on said computer for receiving a plurality of orders for various products among a plurality of products;
software executing on said computer for receiving a plurality of modifications to the various products;
software executing on said computer for tolling orders for each product of the plurality of products to determine a popularity of each product based on the tolled orders;
software executing on said computer for tolling modifications for each product of the plurality of products to determine a popularity of each product based on the tolled modifications;
software executing on said computer for storing a list of the plurality of products based on the frequency of orders of each product;
software executing on said computer for storing a list of the plurality of products based on the frequency of modifications of each product;
software executing on said computer for indicating whether a product is to be supplied based on the tolled orders and tolled modifications for the product; and
software executing on said computer for transmitting the orders and modifications to a product supplier.

### Claim 8 (depends on 7)

The system according to claim 7, further comprising software executing on said computer for receiving a plurality of modifications for a single order.

### Claim 9

A method for ordering a product and forecasting consumer interest, comprising the steps of:
providing a computer;
listing a plurality of products for purchase;
using said computer for determining when a user views a product of the plurality of products;
using said computer for determining when a user orders a product of the plurality of products;
using said computer for determining when a user orders a modification to a product of the plurality of products;
tolling a number of views of each product using said computer;
tolling a number of orders of each product using said computer;
tolling a number of modifications of each product using said computer;
identifying a first customer based on the tolled views;
identifying a second customer based on the tolled orders; and
indicating whether a product is to be supplied based on the tolled number of orders and modifications for the product.

### Claim 10 (depends on 9)

The method according to claim 9, further comprising transmitting the identity of the first and second customers to a product supplier.

### Claim 11 (depends on 9)

The method according to claim 9, further comprising determining a popularity of each product based on the tolled views and the tolled orders.

### Claim 12 (depends on 9)

The method according to claim 9, further comprising storing a list of products based on the tolled views and the tolled orders.

### Claim 13

A system for ordering a product, comprising:
a computer;
software executing on said computer for soliciting an order from a customer for an item that is not yet and may never be available for purchase;
software executing on said computer for receiving the order;
software executing on said computer for sending an order identifier to the customer, each order identifier including an indication of the ordered item;
software executing on said computer for storing the order identifier;
software executing on said computer for notifying the customer when the ordered item is available for purchase;
software executing on said computer for prompting the customer to submit the order identifier; and
software executing on said computer for matching the received order identifier with the stored order identifier for confirming the customer placed the reservation.

### Claim 14 (depends on 13)

The system according to claim 13, further comprising software executing on said computer for confirming the customer submitting the order identifier sent the solicited reservation by matching the received order identifier with the stored order identifier.

### Claim 15 (depends on 13)

The system according to claim 13, further comprising
software executing on said computer for prompting the customer to submit an identity of the customer;
software executing on said computer for storing the identity;
software executing on said computer for prompting the customer to submit the identity contemporaneously with prompting the customer to submit the order identifier; and
software executing on said computer for matching the received identity and received order identifier with the stored identity and stored order identifier.

### Claim 16 (depends on 13)

The system according to claim 13, further comprising software executing on said computer for masking the solicitation of a reservation from certain customers while permitting other customers to view the solicitation of a reservation.

### Claim 17 (depends on 13)

The system according to claim 13, further comprising software executing on said computer for reminding the customer the item is available for purchase.

### Claim 18 (depends on 13)

The system according to claim 13, further comprising software executing on said computer for displaying a list of items available to be provided, each item being reservable by the customer.

### Claim 19 (depends on 13)

The system according to claim 13, further comprising software executing on said computer for updating the list based on the received reservations.

### Claim 20 (depends on 13)

The system according to claim 13, further comprising software executing on said computer for expiring the received reservation upon receipt of the order identifier by the customer.
