# US 8,751,311 B2 · Navigation system with location-based supplemental incentive notification mechanism and method of operation thereof

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- Number: US 8,751,311 B2
- Document ID: US8751311B2
- Status: Granted
- Kind: B2
- Application number: 13/109,350
- Filed: 2011-05-17
- Published: 2012-11-22
- Granted: 2014-06-10
- Earliest claimed: 2011-05-17
- Assignees: Telenav, Inc.
- Applicants: Xiang Liu
- Inventors: Xiang Liu
- Web page: https://patentgrep.com/patent/US8751311B2

## CPC

- G06Q 30/0224: {based on user history}
- G01C 21/20: Instruments for performing navigational calculations (G01C21/24, G01C21/26 take precedence)
- G01C 21/3697: {Output of additional, non-guidance related information, e.g. low fuel level (G01C21/3679 takes precedence)}
- G06Q 30/0207: Discounts or incentives, e.g. coupons or rebates
- G06Q 30/0261: {based on user location}
- G06Q 30/0241: Advertisements
- G06Q 30/0251: Targeted advertisements
- G06Q 30/0267: {Wireless devices}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G01C: MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY (measuring liquid level G01F; radio navigation, determining distance or velocity by use of propagation effects, e.g. Doppler effects, propagation time, of radio waves, analogous arrangements using other waves G01S)

## Abstract

A method of operation of a navigation system includes: generating a notification of an initial offer; identifying a consumer's vacillation to the initial offer; and generating a second notification of the supplemental incentive offer based on the consumer's vacillation for displaying on a device.

## Claims

### Claim 1

A method of operation of a navigation system comprising:
generating, with a control unit, a notification of an initial offer;
identifying a consumer's vacillation to the initial offer;
generating a second notification of a supplemental incentive offer based on the consumer's vacillation for displaying on a device;
identifying a competitor's offer near a sale location;
calculating an extra travel time to a competitor's location of the competitor's offer;
calculating an extra travel cost to the competitor's location of the competitor's offer; and
generating a competitor notification of the extra travel time and the extra travel cost.

### Claim 2 (depends on 1)

The method as claimed in claim 1 wherein identifying the consumer's vacillation to the initial offer includes:
identifying a consumer's inspection; and
identifying an item rejection to the initial offer subsequent to the consumer's inspection.

### Claim 3 (depends on 1)

The method as claimed in claim 1 further comprising:
receiving a price-match limit for the supplemental incentive offer;
identifying a competitor's offer lower than the supplemental incentive offer; and
modifying the supplemental incentive offer to be lower than the competitor's offer not exceeding the price-match limit.

### Claim 4 (depends on 1)

The method as claimed in claim 1 further comprising generating an errand route to a sale location of the initial offer.

### Claim 5

A method of operation of a navigation system comprising:
generating, with a control unit, a notification of an initial offer, the initial offer having a sale location;
generating an errand route to the sale location;
identifying a consumer's vacillation to the initial offer;
generating a second notification of a supplemental incentive offer based on the consumer's vacillation for displaying on a device;
identifying a competitor's offer near the sale location;
calculating an extra travel time to a competitor's location of the competitor's offer;
calculating an extra travel cost to the competitor's location of the competitor's offer; and
generating a competitor notification of the extra travel time and the extra travel cost.

### Claim 6 (depends on 5)

The method as claimed in claim 5 wherein identifying the consumer's vacillation to the initial offer includes identifying a route change to a competitor's location.

### Claim 7 (depends on 5)

The method as claimed in claim 5 where identifying the consumer's vacillation to the initial offer includes identifying a pass by of the sale location.

### Claim 8 (depends on 5)

The method as claimed in claim 5 further comprising:
identifying a low inventory; and
generating the second notification of the supplemental incentive offer based on the low inventory.

### Claim 9 (depends on 5)

The method as claimed in claim 5 further comprising:
identifying an off-season period; and
generating the second notification of the supplemental incentive offer based on the off-season period.

### Claim 10

A navigation system comprising:
a control unit:
executing an offer module for generating a notification of an initial offer;
executing a monitor module, coupled to the offer module, for identifying a consumer's vacillation to the initial offer;
executing an incentive module, coupled to the monitor module, for generating a second notification of a supplemental incentive offer based on the consumer's vacillation for displaying on a device;
executing a competitor module, coupled to the offer module, for identifying a competitor's offer near a sale location;
executing a time module, coupled to the competitor module, for calculating an extra travel time to a competitor's location of the competitor's offer;
executing a cost module, coupled to the time module, for calculating an extra travel cost to the competitor's location of the competitor's offer; and
executing an alternative module, coupled to the cost module, for generating a competitor notification of the extra travel time and the extra travel cost.

### Claim 11 (depends on 10)

The system as claimed in claim 10 wherein the monitor module includes:
an inspect module, coupled to the offer module, for identifying a consumer's inspection; and
a rejection module, coupled to the inspect module, for identifying an item rejection to the initial offer subsequent to the consumer's inspection.

### Claim 12 (depends on 10)

The system as claimed in claim 10 wherein the control unit is for:
receiving a price-match limit for the supplemental incentive offer;
identifying a competitor's offer lower than the supplemental incentive offer; and
modifying the supplemental incentive offer to be lower than the competitor's offer not exceeding the price-match limit.

### Claim 13 (depends on 10)

The method as claimed in claim 10 wherein the control unit is for generating an errand route to a sale location of the initial offer.

### Claim 14 (depends on 10)

The system as claimed in claim 10 wherein the control unit is for:
generating a notification of an initial offer, the initial offer having a sale location; and
generating an errand route to the sale location.

### Claim 15 (depends on 14)

The system as claimed in claim 14 wherein the monitor module is identifying the consumer's vacillation to the initial offer includes identifying a route change to a competitor's location.

### Claim 16 (depends on 14)

The system as claimed in claim 14 wherein the monitor module is for identifying the consumer's vacillation to the initial offer includes identifying a pass by of the sale location.

### Claim 17 (depends on 14)

The system as claimed in claim 14 wherein the control unit is for:
identifying a low inventory; and
generating the second notification of the supplemental incentive offer based on the low inventory.

### Claim 18 (depends on 14)

The system as claimed in claim 14 wherein the control unit is for:
identifying an off-season period; and
generating the second notification of the supplemental incentive offer based on the off-season period.