# US 8,751,156 B2 · Method of operating a navigation system using images

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- Number: US 8,751,156 B2
- Document ID: US8751156B2
- Status: Granted
- Kind: B2
- Application number: 13/279,537
- Filed: 2011-10-24
- Published: 2012-03-08
- Granted: 2014-06-10
- Earliest claimed: 2004-06-30
- Assignees: HERE North America LLC
- Applicants: Adil M. Musabji; Jason Borak; James D. Lynch; Narayanan Alwar; Jon D. Shutter
- Inventors: Adil M. Musabji; Jason Borak; James D. Lynch; Narayanan Alwar; Jon D. Shutter
- Web page: https://patentgrep.com/patent/US8751156B2

## CPC

- G01C 21/3647: {Guidance involving output of stored or live camera images or video streams}
- G01C 21/3638: {including 3D objects and buildings (three dimensional [3D] modelling, e.g. data description of 3D objects G06T17/00; geographic models G06T17/05)}
- G06Q 30/0241: Advertisements
- G06Q 30/0261: {based on user location}
- G06T 11/00: Two-dimensional [2D] image generation
- G06T 17/05: Geographic models
- G06T 19/006: {Mixed reality (object pose determination, tracking or camera calibration for mixed reality G06T7/00)}
- G01C: MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY (measuring liquid level G01F; radio navigation, determining distance or velocity by use of propagation effects, e.g. Doppler effects, propagation time, of radio waves, analogous arrangements using other waves G01S)
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06T: IMAGE DATA PROCESSING OR GENERATION, IN GENERAL

## Abstract

A navigation system comprises a processor, a geographic database and a guidance application executable on the processor. The guidance application obtains data from the geographic database and obtains a photographic image. The guidance application overlays an advertisement route highlight on said photographic image. The advertisement route highlight graphically illustrates a path corresponding to a route and a direction of travel for the route. The advertisement route highlight includes a series of advertisement decals.

## Claims

### Claim 1

A navigation system comprising:
a processor;
a geographic database stored on a computer readable medium; and
a guidance application executable on said processor to obtain data from the geographic database and to obtain a photographic image and to overlay an advertisement route highlight on said photographic image, wherein said photographic image provides a land-based view, wherein the advertisement route highlight graphically illustrates a path corresponding to a route and a direction of travel for the route, wherein the advertisement route highlight includes a series of advertisement decals.

### Claim 2 (depends on 1)

The system of claim 1 wherein said guidance application displays said photographic image with said advertisement route highlight on a display of the navigation system.

### Claim 3 (depends on 1)

The system of claim 1 wherein said advertisement route highlight is superimposed on a path surface shown in the photographic image.

### Claim 4 (depends on 1)

The system of claim 1 wherein the advertisement decal is a company logo.

### Claim 5 (depends on 1)

The system of claim 1 wherein the advertisement decal is a coupon.

### Claim 6 (depends on 1)

The system of claim 1 wherein the advertisement decal is an image.

### Claim 7 (depends on 1)

The system of claim 1 wherein the advertisement decal is for a point of interest located proximate the current location of the navigation system.

### Claim 8 (depends on 1)

The system of claim 1 wherein said advertisement route highlight is animated.

### Claim 9

A method of operating a navigation system comprising:
determining, by a processor, a route between an origin and a destination;
providing a photographic image showing a geographic area through which said route passes, wherein said photographic image shows the geographic area from a land-based viewpoint; and
providing an advertisement route highlight on said photographic image identifying a path corresponding to the route, wherein the advertisement route highlight includes a series of advertisement decals,
wherein said advertisement route highlight is superimposed on a path surface shown in the photographic image.

### Claim 10 (depends on 9)

The method of claim 9 wherein the advertisement decal is a company logo.

### Claim 11 (depends on 9)

The method of claim 9 wherein the advertisement decal is a coupon.

### Claim 12 (depends on 9)

The method of claim 9 wherein the advertisement decal is for a point of interest located proximate the current location of the navigation system.

### Claim 13

A method comprising:
determining, by a processor, a route between an origin and a destination;
providing a photographic image showing a geographic area through which said route passes, wherein said photographic image shows the geographic area from a land-based viewpoint; and
providing a route highlight on said photographic image identifying the route, wherein the route highlight includes a series of decals providing visual information representing at least one feature of the route or the destination,
wherein said route highlight including the series of decals is superimposed on a path surface shown in the photographic image.

### Claim 14 (depends on 13)

The method of claim 13 wherein the at least one feature is an advertisement or a product or service offered at the destination.

### Claim 15 (depends on 13)

The method of claim 13 wherein the at least one feature includes an attribute of a path of the route.

### Claim 16 (depends on 13)

The method of claim 13 wherein the decal is an image of the destination or an image of an object or a person associated with the destination.

### Claim 17 (depends on 13)

The method of claim 13 wherein the at least one feature includes a traffic condition, weather condition or current event along the route.

### Claim 18 (depends on 13)

The method of claim 13 wherein the decals include an image of a road sign.

### Claim 19 (depends on 13)

The method of claim 13, wherein the series of decals convey maneuvers leading to a point of interest.

### Claim 20 (depends on 1)

The method of claim 1, wherein the series of advertisement decals convey maneuvers leading to a point of interest associated with the series of advertisement decals.
