Methods, systems, and computer readable media for monitoring deliverability of electronic mail based on subscriber and seed deliverability data

A non-transitory computer-readable medium that is not a signal, the medium having stored thereon computer executable instructions that when executed by the processor of a computer perform steps comprising:

• receiving seed deliverability data that includes information indicating a number of email messages associated with an email campaign that are delivered to a folder associated with one or more intended recipients of the email campaign based on a sampling of seed accounts, wherein the seed accounts are not associated with human recipients of the email campaign;
• receiving subscriber deliverability data that includes information indicating a number of email messages associated with the email campaign that are delivered to a folder associated with the one or more intended recipients of the email campaign based on one or more subscriber accounts, wherein the subscriber accounts are associated with a subset of actual recipients of the email campaign;
• determining one or more deliverability metrics based on the seed deliverability data and the subscriber deliverability data;
• and
• matching at the processor a subscriber campaign to a seeded campaign by determining at the processor a list of matching IDs associated with the seeded campaign and matching at the processor the matching IDs with the seeded campaign.

A system for monitoring deliverability of electronic mail based on subscriber and seed deliverability data, the system comprising:

• a seed deliverability storage database for receiving and storing seed deliverability data that includes information indicating a number of email messages associated with an email campaign that are delivered to a folder associated with one or more intended recipients of the email campaign based on a sampling of seed accounts, wherein the seed accounts are not associated with actual recipients of the email campaign;
• a subscriber deliverability storage database for receiving and storing subscriber deliverability data that includes information indicating a number of email messages associated with the email campaign that are delivered to a folder associated with the one or more intended recipients of the email campaign based on one or more subscriber accounts, wherein the subscriber accounts are associated with a subset of human recipients of the email campaign;
• and
• a processor device configured to determine one or more deliverability metrics based on the seed deliverability data and the subscriber deliverability data, wherein the processor device is configured to match a subscriber campaign to a seeded campaign by determining a list of matching IDs associated with the seeded campaign and matching the matching IDs with the seeded campaign.