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US 8,713,603 B2Granted
Method and apparatus for user selection of advertising combinations
AssigneeHulu, LLC
InventorsJason A. Kilar, Richard W. Tom, Eric I. Feng, Hua Zheng, Jean-Paul Colaco, Xin Jin
Life of this patent
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Abstract
A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to control the presentation of advertisements to select prefacing advertisements in lieu of more time consuming or more numerous intervening advertisements presented during the media program.
Claims49
A method of providing advertisements with a media program, comprising:
- receiving a request from a user device in a media program provider, the request identifying a media program to be sent to the user device;
- before sending the media program to the user device, and automatically upon receipt of the request for the media program, transmitting advertising options data to the user device, the advertising options data defining transmission options comprising:
- a first transmission option for sending the media program in conjunction with a first advertising experience in exchange for the sending of a first number of prefacing advertisements, the advertising options data including data for a visual indication that the first number of prefacing advertisements will be sent in the first transmission option, wherein the first advertising experience is defined by the first number of prefacing advertisements, and
- a second transmission option for sending the media program in conjunction with a second advertising experience comprising a second number of intervening advertisements, wherein the first advertising experience is different than the second advertising experience, the second advertising experience is defined by the second number of intervening advertisements;
- receiving user selection data indicating a selection of one of the first transmission option and the second transmission option from the user device;
- and
- sending the media program and the advertisements according to the selection.
4 more elements
An apparatus for providing advertisements with a media program, comprising:
- a processor;
- a memory, communicatively coupled to the processor, the memory storing processor instructions for:
- receiving a request from a user device in a media program provider, the request identifying a media program to be sent to the user device;
- before sending the media program to the user device, and automatically upon receipt of the request for the media program, transmitting advertising options data to the user device, the advertising options data defining transmission options comprising:
- a first transmission option for sending the media program in conjunction with a first advertising experience in exchange for the sending of a first number of prefacing advertisements, the advertising options data including data for a visual indication that the first number of prefacing advertisements will be sent in the first transmission option, wherein the first advertising experience is defined by the first number of prefacing advertisements, and
- a second transmission option for sending the media program in conjunction with a second advertising experience comprising a second number of intervening advertisements, wherein the first advertising experience is different than the second advertising experience, the second advertising experience is defined by the second number of intervening advertisements;
- receiving user selection data indicating a selection of one of the first transmission option and the second transmission option from the user device;
- and
- sending the media program and the advertisements according to the selection.
6 more elements
A non-transitory computer-readable storage medium containing instructions for providing advertisements with a media program, the instructions, when executed, control a computer system to be configured for:
- receiving a request from a user device in a media program provider, the request identifying a media program to be sent to the user device;
- before sending the media program to the user device, and automatically upon receipt of the request for the media program, transmitting advertising options data to the user device, the advertising options data defining transmission options comprising:
- a first transmission option for sending the media program in conjunction with a first advertising experience in exchange for the sending of a first number of prefacing advertisements, the advertising options data including data for a visual indication that the first number of prefacing advertisements will be sent in the first transmission option, wherein the first advertising experience is defined by the first number of prefacing advertisements, and
- a second transmission option for sending the media program in conjunction with a second advertising experience comprising a second number of intervening advertisements, wherein the first advertising experience is different than the second advertising experience, the second advertising experience is defined by the second number of intervening advertisements;
- receiving user selection data indicating a selection of one of the first transmission option and the second transmission option from the user device;
- and
- sending the media program and the advertisements according to the selection.
4 more elements
Dependencies are inferred from the claim text.