Method and system for constructing a customized web analytics application

A method for constructing web analytics code for use with a web page on a browser of a visiting computer, the method comprising the steps of:

• storing a plurality of code snippets in a library, each of the code snippets associated with at least one of a plurality of available analytics tracking options, the library further storing a base analytic code including a base data mining code wherein the base data mining code includes a plurality of token placeholders corresponding to the plurality of code snippets using a web-based tag builder application;
• receiving user selection of at least one of the code snippets over a network via a browser and input indicating a desired configuration for the available analytics tracking options associated with the selected code snippets and retrieving the selected code snippets;
• integrating the retrieved code snippets into a web customized analytics tag by substituting the selected code snippets in place of their corresponding token placeholders and removing the remaining token placeholders, the web customized analytics tag comprising (i) the base analytics code configured to track base analytics information, and (ii) a customized component including the selected code snippet integrated with the base analytics code into one or more files;
• and
• delivering the web customized analytics tag to the user for incorporation into the web page for tracking.

A system for configuring a customized analytics tags for use with a web page, comprising:

• a display device, for displaying within a web browser a selection of at least one of a plurality of available analytics tracking options using a web-based tag builder application;
• an input device, for receiving user selection of at least one of the available analytics tracking options and for receiving input indicating a desired configuration for the selected available analytics tracking options;
• a module library for storing a plurality of code snippets, each of the code snippets associated with at least one of the plurality of available analytics tracking options, the module library further storing a base analytic code including a base data mining code wherein the base data mining code includes a plurality of token placeholders corresponding to the plurality of code snippets;
• an integration module, for determining a corresponding one of the plurality of token placeholders associated with a corresponding one of the plurality of code snippets and incorporating the selected available analytics tracking options into the base analytic code in place of the corresponding token placeholders to form a web customized analytics tag and finalizing the customized analytics tag by removing the remaining token placeholders;
• and
• a delivery module, for delivering the web customized analytics tag to the user for incorporation into the web page for tracking.