Active and progressive targeted advertising

A computer-implemented method for presenting advertising content to a user based on information received from previous users, the method comprising:

• displaying at least one thumbnail, wherein the at least one thumbnail is selectable and associated with one or more of a video clip, an audio clip, or an image;
• receiving a user selection from the user of one of the at least one thumbnail;
• upon receiving the user selection of the one of the at least one thumbnail, accessing a data store to generate statistical information associated with the one of the at least one thumbnail, wherein the statistical information is generated from responses to questions that indicate one or more preferences or traits of previous users, the questions having been provided to the previous users in response to previous user selections of the one of the at least one thumbnail;
• based on the receiving the user selection from the user of the one of the at least one thumbnail, utilizing the statistical information corresponding to the one of the at least one thumbnail to select targeted advertising content to display;
• and
• displaying the selected advertising content.

One or more computer storage media having computer-useable instructions embodied thereon that, when executed by a computing system having a processor and a memory, perform a method of displaying advertising content on a display based on responses to one or more questions provided to a user, the method comprising:

• displaying at least one thumbnail, wherein the at least one thumbnail is selectable and associated with one or more of a video clip, an audio clip, or an image;
• receiving a first user selection of a first of the at least one thumbnail;
• activating the first of the at least one thumbnail in response to the first user selection, wherein activating the first of the at least one thumbnail includes providing the user with a first question;
• receiving a response from the user to the first question, the response and the first question comprising a first question-answer pair;
• utilizing the first question-answer pair to select one or more advertising contents from a plurality of advertising contents to be displayed to the user;
• displaying a larger view of the associated one or more of a video clip, an audio clip, or an image;
• and
• based on the receiving the first user selection of the first of the at least one thumbnail, displaying the one or more selected advertising contents, wherein the one or more selected advertising contents are displayed on at least a portion of the larger view.