Event-associating software application for accessing digital media

A method for matching an event with a media file, the method comprising:

• receiving the media file into a first database;
• publishing the media file to be viewable to users;
• determining time and location information of the media file, the time and location information being determined by at least one of encoded exchangeable image file format (EXIF) data, software encoded time and date data, pre-existing information about a sender of the media file, information provided by the sender of the media file, information provided by persons who subsequently view the media file and update the time and location information, stored data originally gathered by continuous internet searching, and information deduced by matching words, phrases and patterns to lead to the time and location information;
• storing event information in a second database, the event information including event data as well as event time and event location data;
• and associating, by comparing the time and the location information of the media file in the first database with event time and event location data in the second database, the media file received from electronic communications networks with the event, wherein the event includes at least one of (i) planned or organized events, and (ii) naturally occurring or otherwise unplanned events.