Method and apparatus for increasing query traffic to a web site
AssigneeIAC Search & Media, Inc.
InventorsTomasz Imielinski, Rohit Mittal, Scot Gregory Zola
Life of this patent
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Abstract
In one embodiment, a method for increasing query traffic to a web site includes providing initial information pertaining to an initial object for presentation to a user, and providing connection information identifying a logical connection between the initial object and one or more additional objects for presentation to the user. The connection information contains data prompting the user to submit a new query concerning one of the additional objects. The method may further include receiving the new query concerning one of the additional objects, and providing a result of the new query to the user.
Claims21
A computerized method comprising:
- receiving a first query including one or more search terms at a computer system;
- identifying an initial object using the one or more search terms;
- retrieving a predefined relationship between the initial object and an additional object from a database, the predefined relationship comprises one or more attributes that describe the initial object and the additional object;
- generating a common feature about the initial object, the additional object, and the predefined relationship, wherein the common feature comprises information about the one or more attributes;
- and
- sending information for presentation to a user of results of the first query pertaining to the initial object, information for presentation of the common feature about the initial object, the additional object and a category in response to the first query, and information for presentation of a search result for a second query received by the computer system, the second query including one or more search terms based upon the common feature, the search result for the second query comprising the additional object.
An apparatus comprising:
- a computer system having a processor and a memory to receive a first query including one or more search terms, receive a second query including one or more search terms, and identify an initial object using the first group of search terms;
- a database to store a predefined relationship between an initial object and an additional object, the predefined relationship comprises one or more attributes that describe the initial object and the additional object;
- and
- a query facilitator to generate a common feature about the initial object, the second object, and the predefined relationship, wherein the common feature comprises information about the one or more attributes, the query facilitator to send information for presentation to a user of results of the first query pertaining to the initial object, information for presentation of the common feature about the initial object, the additional object, and a category in response to the first query, and information for presentation of a search result for a second query, the second query including one or more search terms based upon the common feature, the search result for the second query comprising the additional object.
A non-transitory machine-readable medium containing instructions which, when executed by a processing system, cause the processing system to perform a method, the method comprising:
- receiving a first query including one or more search terms;
- identifying an initial object using the one or more search terms;
- retrieving a predefined relationship between the initial object and an additional object from a database, the predefined relationship comprises one or more attributes that describe the initial object and the additional object;
- generating a common feature about the initial object, the additional object, and the predefined relationship, the common feature comprises information about the one or more attributes;
- and
- sending information for presentation to a user of results of the first query pertaining to the initial object, information for presentation of the common feature about the initial object, the additional object and the a category in response to the first query, and information for presentation of a search result for a received second query, the second query comprising a second group of search terms based upon the common feature, the search result for the second query comprising the additional object.
Dependencies are inferred from the claim text.