Method and apparatus for organizing segments of media assets and determining relevance of segments to a query

A computer-readable memory storing executable instructions that, when executed, cause an apparatus to:

• analyze audio or video of an audiovisual program, resulting in subject matter data of the audiovisual program;
• derive one or more first words from the subject matter data;
• locate the one or more first words in an ontology to identify a location in the ontology corresponding to the one or more first words;
• determine one or more second words at least in part by analyzing one or more relationships defined at the location of the ontology, wherein the one or more relationships associate the location of the ontology to one or more locations of the ontology corresponding to the one or words;
• formulate a search query that comprises at least one of the one or more first words and at least one of the one or more second words;
• assign weights to the search query, which comprises assigning a first of the weights to the at least one of the one or more first words and assigning a second of the weights to the at least one of the one or more second words, wherein the first of the weights is different from the second of the weights;
• and
• perform a search for audiovisual program segments that uses the search query and is performed in accordance with the weights.