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US 8,712,861 B2Granted
Methods and systems for delivering customized advertisements
AssigneeDoran Touch App. Limited Liability Company
InventorHermann Calabria
Life of this patent
Estimating the term…
Abstract
Methods and systems for selecting and customizing an advertisement for a known user are disclosed. The advertisement is customized responsive to social distance between the user and members of the user's social network.
Claims20
A method comprising:
- identifying, by a computing device, an association between an advertisement and a member in a social network;
- and
- customizing, by the computing device, the advertisement for presentation to a user of the social network, wherein customizing the advertisement further comprises modifying content in the advertisement based on a social distance between the user of the social network and the member in the social network to display quality rating data associated with social distance relevancy corresponding to the member.
A device comprising:
- a database configured to include information corresponding to a member in a social network and an advertisement;
- and
- a server configured to customize the advertisement by modifying content in the advertisement based on an association between the advertisement and the member in the social network and a social distance between the user of the social network and the member in the social network to display quality rating data associated with a social distance metric corresponding to the member.
An apparatus comprising a computer-readable memory storing instructions configured to cause a processing device to perform operations comprising:
- identifying an association between an advertisement and a member in a social network;
- and
- generating a customized advertisement for presentation to a user of the social network association, wherein generating the customized advertisement further comprises modifying content to display quality rating data associated with social distance relevancy corresponding to the member in the advertisement based on the association between the advertisement and the member in the social network and a social distance between the user of the social network and the member in the social network.
Dependencies are inferred from the claim text.