Systems and methods for advertising on content-screened web pages
AssigneeAOL Advertising Inc.
InventorsEric Bosco, Matthew Nguyen, Thu R. Kyaw, Qiuming Yan
Life of this patent
Estimating the term…
Abstract
Systems and methods are provided for advertising on content-screened web pages. In one implementation, a method is provided that includes receiving an impression request for which an advertising impression is desired, screening HTML content of a web page identified by the impression request, generating a rating based on the HTML content of the web page, and assigning the rating to the impression request.
Claims20
A method for advertising on a content-screened web page, the method comprising:
- receiving an impression request for a URL for which an advertising impression is desired;
- determining, by at least one processor, if a threshold number of impression requests have been received for the URL;
- after the threshold number of requests has been exceeded, screening HTML content of a web page identified by the URL;
- generating a rating for the URL based on the screened HTML content of the web page;
- assigning the rating to the impression request;
- and
- serving an advertising impression on the web page based on the rating.
A method for delivering advertising to a publisher of a content site, the method comprising:
- receiving an impression request from a publisher of a content site on which an advertising impression is desired;
- determining, by at least one processor, if a threshold number of impression requests have been received for the content site;
- when the threshold number of requests has been exceeded:
- generating a rating for the content site based on HTML content of the content site;
- appending the rating to the impression request;
- and
- sending the impression request and rating to an ad server.
A method for delivering advertising to a publisher of a content site, the method comprising:
- receiving an impression request from a publisher of a content site on which an advertising impression is desired;
- determining, by at least one processor, if a threshold number of impression requests have been received for the content site;
- appending an existing rating to the impression request if a rating for the content site is stored in a response cache;
- adding a URL for the content site to a request queue if a rating for the content site is not stored in the response cache;
- generating a new rating for the content site based on HTML of the content site if the threshold number of requests has been exceeded;
- and
- appending the new rating to the impression request once it is generated.
Dependencies are inferred from the claim text.