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US 8,712,843 B2Granted
Scoring users of network based users
AssigneeYahoo! Inc.
InventorDebajyoti Dutta
Life of this patent
Estimating the term…
Abstract
Methods, systems and computer program products for evaluating a score for a particular user of network-based services. In one method, advertisements are provides on webpage(s) of the user. The webpage(s) may include content generated by the user. Advertising revenue generated by the webpage(s) is calculated and a score is assigned to the user based on the calculated advertising revenue.
Claims19
A method comprising:
- providing, via a computing device, advertisements on one or more webpages of a network-based service, said one or more web pages corresponding to a user and comprising content generated by the user;
- calculating, via the computing device, advertising revenue generated by the one or more webpages of the user;
- calculating, via the computing device, profit from the one or more web pages of the user, said calculated profit based at least upon an incurred cost by the network-based service for storing said content generated by the user;
- determining, via the computing device, a score for the user based at least in part on the calculated advertising revenue and the calculated profit;
- and
- modulating, via the computing device, at least one attribute of the network-based service provided to the user based at least in part on the score.
3 more elements
A system comprising:
- one or more network interfaces;
- at least one processor;
- a memory;
- and
- computer program code stored in a computer readable storage medium, wherein the computer program code, when executed by the at least one processor, is operative to cause the system to:
- provide advertisements on one or more webpages of a network-based service, said one or more web pages corresponding to a user and comprising content generated by the user;
- calculate advertising revenue generated by the one or more webpages of the user;
- calculate profit from the one or more web pages of the user, said calculated profit based at least upon an incurred cost by the network-based service for storing said content generated by the user;
- determine a score for the user based at least in part on the calculated advertising revenue and the calculated profit;
- and
- modulate at least one attribute of a network-based service provided to the user based at least in part on the score.
8 more elements
A non-transitory computer readable storage medium tangibly encoded with computer program code, that when executed by a computing device, performs a method comprising:
- providing advertisements on one or more webpages of a network-based service, said one or more web pages corresponding to a user and comprising content generated by a user;
- calculating advertising revenue generated by the one or more webpages;
- calculating profit from the one or more web pages of the user, said calculated profit based at least upon an incurred cost by the network-based service for storing said content generated by the user;
- determining a score for the user based at least in part on the calculated advertising revenue and the calculated profit;
- and
- modulating at least one attribute of a network-based service provided to the user based at least in part on the score.
3 more elements
Dependencies are inferred from the claim text.