Rewarding independent influencers

A computer program product comprising:

• one or more non-transitory device-readable media bearing instructions operable to perform an influence evaluation process in a computing device, the process comprising:
• receiving data indicative of a person accessing a network-available electronic content owned by an owner;
• receiving data indicative of an involvement with respect to a possible matter of interest between the person and a third-party;
• assessing a behavioral influence with respect to the possible matter of interest between the person and the third-party exerted by the network-available electronic content, the assessed behavioral influence being unresponsive to any involvement between the person and the third-party that is a consequence of the person activating a link to the third-party included in the network-available electronic content;
• and
• outputting the assessed behavioral influence in a form usable by a process facilitating delivery of a benefit to the owner of the network-available electronic content.

A system comprising:

• an activity monitoring module operable to receive data indicative of a person accessing at least one of a first network-available electronic content owned by a first owner or a second network-available electronic content owned by a second owner;
• an interaction monitoring module operable to receive data indicative of an involvement with respect to a possible matter of interest between the person and a third-party, the involvement being independent of the person activating a link to a site owned by the third-party that is included in the first network-available electronic content or in the second network available electronic content;
• an evaluation module operable to assess a behavioral influence by the first network-available electronic content and/or the second network-available electronic content on the indicated involvement with respect to the possible matter of interest between the person and the third-party;
• and
• a compensation module operable to facilitate delivery of a benefit to the first owner of the first network-available electronic content and/or the second owner of the second network-available electronic content in response to the assessed behavioral influence, wherein at least one of the activity module, the interaction module, the evaluation module, or the compensation module is at least partially implemented using a processing device.

A device comprising:

• means for receiving data indicative of a person accessing at least one of a first network-available electronic content owned by a first owner or a second network-available electronic content owned by a second owner;
• means for receiving data indicative of an involvement with respect to a possible matter of interest between the person and a third-party, the involvement being independent of the person activating a link to a site owned by the third-party that is included in the first network-available electronic content or in the second network available electronic content;
• means for assessing a behavioral influence by the first network-available electronic content and/or the second network-available electronic content on the indicated involvement with respect to the possible matter of interest between the person and the third-party;
• and
• means for facilitating delivery of a benefit to the first owner of the first network-available electronic content and/or the second owner of the second network-available electronic content in response to the assessed behavioral influence.