US 8,712,834 B2 · Economic filtering system for delivery of permission based, targeted, incentivized advertising

Abstract

A method to control advertising messages directed at a user is provided. Such control might include setting a filter to control advertisements directed at a user. Advertisements are sent to a user based on the filter settings. The user may accept the advertisements. If the user accepts the advertisements, the user is provided with a reward. In addition, a method using a quiz to determine if a user is human or an automated respondent is provided. The user is presented with a quiz. The user is advised of the acceptable manner for responding to the quiz. The user's response to the quiz is received. A determination based on the user's response as to whether the user is a human or an automated respondent is made.

Claims15

Dependent claims

A method, comprising:

transmitting, by a first computer system, a prompt to a second different computer system including one or more advertisements and a corresponding question related to the one or more advertisements, and a means for a human operator of a computer system to provide a respective answer thereto;
receiving, at the first computer system, a response related to the prompt;
determining, by the first computer system, whether the received response includes a correct answer;
and
when so, inferring that the respective response was provided by the human operator of the second computer system and granting the human operator access to a computer-based resource otherwise, not granting the human operator access to the computer-based resource.

2 more elements

Dependencies are inferred from the claim text.

Facts

Application

14/028,506Filed 16 Sep 2013 · continuation

Priority

18 Jul 2000

Published

US 2014/0019270 A116 Jan 2014

Granted

29 Apr 2014

Term ends

Not estimatedThe source records don’t support an estimate.

Classification8 codes

G06Q 30/0256
Based on user history: user search
G06Q 30/02
Commerce: marketing; Price estimation or determination; Fundraising
G06Q 30/0207
Marketing; Price estimation or determination; Fundraising: discounts or incentives, e.g. coupons or rebates
G06Q 30/0229
Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems: multi-merchant loyalty card systems

Family

Application09/618,806Parent of this continuation-in-part · filed 18 Jul 2000

Application60/244,826Us provisional application · filed 31 Oct 2000

Application10/001,512Parent of this continuation · filed 31 Oct 2001

Application12/702,118Parent of this continuation · filed 8 Feb 2010

US 7,660,737 B1Parent of this continuation · filed 9 Feb 2010

US 8,527,337 B1Parent of this continuation-in-part · filed 3 Sep 2013

US 2014/0019270 A1Pre-grant publication · published 16 Jan 2014

Application10/001,512Parent of this continuation-in-part

US 2010/0280906 A1Published application

US 8,712,834 B2This patent

From the US filing history. Foreign family members aren’t listed.

Economic filtering system for delivery of permission based, targeted, incentivized advertising

Life of this patent

Economic filtering system for delivery of permission based, targeted, incentivized advertising

Life of this patent

Abstract

Claims15