Method and system for quantifying viewer awareness of advertising images in a video source

A method for valuing advertising content that is within a source of media, the method comprising:

• storing, in a computer readable medium, a video source that contains a plurality of sponsorship images;
• receiving an identification of the plurality of sponsorship images, wherein the sponsorship images were identified without employing image-recognition software;
• assigning attributes to each occurrence of the sponsorship images;
• based on the attributes, categorizing the occurrences into a plurality of categories;
• based on the categories, providing a set of indexes respectively associated with the occurrences;
• aggregating the occurrences;
• associating the aggregated occurrences with additional valuation information, which additional valuation information includes one or more of
• (1) a screen-location identifier,
• (2) a source identifier that indicates a location upon which the one or more advertisement detections appeared, and
• (3) an image-quality identifier;
• providing from the associated aggregated occurrences an index factor to be applied to an advertising-valuation benchmark;
• and
• generating one or more reports related to the advertising content.