System and method for self service marketing research

A computer-implemented method for delivering surveys comprising:

• a. serving content to users of electronic devices on a website or in an application;
• b. serving one or more advertisements to the users by an advertising server;
• c. validating the users by measuring and tracking consumption of at least one of the content and the one or more advertisements;
• d. specifying desired demographic characteristics or personal characteristics for a first subset of the users to be targeted with a survey comprising one or more survey questions by a marketer using a self-service portal for marketers;
• e. registering the users and managing access of the marketer to the users by a publisher using a self-service portal for publishers;
• f. serving the survey by a survey process server to one or more survey panels actively created on-demand by the survey process server, the one or more survey panels comprise the first subset of the users accessing the content who have been registered by the publishers using the self-service portal for publishers and who match the desired demographic characteristics or personal characteristics specified by the marketer using the self-service portal for marketers, wherein the survey process server comprises information on at least one user for whom incomplete or partially matching demographic characteristics or personal characteristics is available;
• and
• g. determining, by the survey process server, whether or not the at least one user matches the demographic characteristics or personal characteristics specified by the marketer by serving disambiguating questions to the at least one user to determine missing demographic characteristics or personal characteristics of the at least one user.

A system comprising:

• a. one or more processors;
• and
• b. one or more memories comprising one or more sets of instructions that, when executed by the one or more processors, causes the one or more processors to perform a method, the method comprising:
• i) serving content on a website or in an application to a first subset of users of electronic devices from a user base;
• ii) serving one or more advertisements with the content to the first subset of users;
• iii) validating the first subset of users by measuring and tracking consumption of at least one of the content and the one or more advertisements;
• iv) receiving, from a marketer via a first self-service portal, desired demographic characteristic or personal characteristic selection information for a second subset of users to be targeted with one or more surveys comprising one or more survey questions, wherein the second subset of users is a subset of the first subset of users;
• v) registering the first subset of users and managing access to the first subset of users using input from a publisher via a second self-service portal;
• and
• vi) serving the one or more surveys to one or more survey panels actively created on demand, the one or more survey panels comprise the second subset of users who match the desired demographic characteristic or personal characteristic selection information received from the marketer, wherein the system comprises information on a third subset of users for whom incomplete or partially matching demographic characteristic or personal characteristic selection information is available, and
• vii) determining whether or not the third subset of users match the desired demographic characteristic or personal characteristic selection information received from the marketer by serving disambiguating questions to the third subset of users to determine missing demographic characteristics or personal characteristics of the third subset of users.