A light-reflective anisotropic conductive paste used to connect a light-emitting element to a wiring board by anisotropic conductive connection, the light-reflective anisotropic conductive paste comprising a thermosetting resin composition, conductive particles, and light-reflective insulating particles, the conductive particles and the light-reflective insulating particles being dispersed in the thermosetting resin composition, wherein the thermosetting resin composition contains an epoxy compound and a thermal catalyst-type curing agent, wherein each of the conductive particles is a light-reflective conductive particle including a core particle coated with a metal material and a light reflecting layer disposed on a surface of the core particle and formed of at least one type of inorganic particle selected from titanium oxide particles, zinc oxide particles, and aluminum oxide particles.