Packaging information distribution and tracking system and method
AssigneePlastipak Packaging, Inc.
InventorJason J. Sprague
Life of this patent
Estimating the term…
Abstract
A system and method for distributing and tracking product information to users, such as consumers, is described. In an embodiment, a plurality of articles intended for distribution are provided. The articles are labeled to include a digitally readable code that is controllably variable with respect to each individual article. The labeled articles are arranged for distribution and are then distributed. A user can capture (e.g., photograph or scan) the digitally readable code using a portable electronic device. The captured digitally readable code may, among other things, provide various product information that can, if desired, be viewed on the electronic device.
Claims20
A method for distributing and tracking information associated with containers or packages, the method comprising:
- providing a plurality of plastic containers for distribution;
- labeling the plastic containers, the labeling including digitally printing a digitally-readable code directly on a curved outer surface of independent plastic containers, wherein the digitally-readable code is controllably variable on a container-by-container basis to provide unique container-specific information in connection with the plastic container to which it is applied;
- distributing the plastic containers;
- and,
- capturing the digitally-readable code on a portable electronic device,
- wherein the digitally-readable code of at least one of the plastic containers includes a hyperlink that corresponds to a website that contains marketing and/or co-branding information, and the marketing and/or co-branding information associated with a first container corresponds to a first geographic region and the marketing and/or co-branding information associated with a second container corresponds to a second geographic region.
Dependencies are inferred from the claim text.