Refrigerated display case door with transparent LCD panel

A display case door assembly for a temperature-controlled storage device, the display case door assembly comprising:

• an insulated single glass unit that includes at least first, second, and third panels, wherein the second panel is positioned between the first and third panels, the second panel comprising a transparent LCD panel on which media can be displayed and through which products within the temperature-controlled storage device are visible, wherein the single glass unit has a front surface, a rear surface, and an outside edge, and wherein the single glass unit comprises a thermally insulating medium between the first and third panels,
• a frame that at least partially surrounds the outside edge of the single glass unit, and
• electronic components in electrical communication with the LCD panel, the electronic components comprising a media player configured to control the media displayed on the LCD panel,
• wherein the single glass unit, the frame, and the electronic components are configured to move, as a unit, between a closed position in which the single glass unit provides thermal insulation for the temperature-controlled storage device while displaying media on the transparent LCD panel and an open position in which the products within the temperature-controlled storage device are accessible.