Telecommunications initiated internet link system

A method for implementing a telecommunications initiated data fulfillment service comprising the steps of:

• providing a plurality of item codes, wherein each item code is associated with one or more Internet links;
• at a data fulfillment platform, receiving a data message from a telecommunications switch comprising a selected item code and identification information pertaining to a telecommunications device in response to the telecommunications switch receiving a communication from the telecommunications device including a multifunction code and the selected item code;
• in response to the data message, providing the telecommunications device with at least one of the Internet links associated with the selected item code;
• and
• wherein the step of providing the telecommunications device with at least one of the Internet links associated with the selected item code comprises transmission of one or more of the Internet links via a wireless data channel without occupying a voice channel between the telecommunications device and the telecommunications switch.

A method for implementing a telecommunications initiated data fulfillment service comprising the steps of:

• providing a plurality of item codes, wherein each item code is associated with a sponsor and a data fulfillment response;
• at a data fulfillment platform, receiving a plurality of data messages, each data message comprising a selected item code and identification information pertaining to a corresponding telecommunications device in response to the corresponding telecommunications device transmitting a multifunction code and the selected item code to a telecommunications switch;
• in response to each data message, providing the data fulfillment response associated with the item code received in the data message comprising transmitting a short messaging system (SMS) message to the telecommunications device via the telecommunications switch;
• computing response measurements based on the item codes received in the data messages;
• and
• providing the response measurements to the sponsors associated with the item codes.

A method for implementing a telecommunications initiated data fulfillment service comprising the steps of:

• providing a plurality of item codes, wherein each item code is associated with a sponsor and an Internet site;
• at a data fulfillment platform, receiving a plurality of data messages, each data message comprising a selected item code and identification information pertaining to a corresponding telecommunications device in response to the telecommunications device transmitting a multifunction code and the selected item code to a telecommunications switch;
• in response to each data message, providing the corresponding telecommunications device with a link to the Internet site associated with the item code received in the data message;
• computing response measurements based on the item codes received in the data messages;
• in each data message, receiving location information pertaining to the corresponding telecommunications device;
• including the location information in the response measurements;
• and
• providing the response measurements to the sponsors associated with the item codes.