Device assisted services install

A wireless device comprising:

• one or more modems for enabling the wireless device to communicate over one or more wireless access networks, the one or more wireless access networks including a particular wireless access network;
• and
• one or more processors configured to execute one or more machine-executable instructions that, when executed by the one or more processors, cause the one or more processors to:
• based on a criterion, establish communication with one or more network elements available to the wireless device, the one or more network elements associated with one or more service providers, the one or more service providers including a particular service provider, the criterion comprising one of
• an association of at least an aspect of a credential of the wireless device with the particular service provider, or
• a user selection indicating the particular service provider, and
• update the wireless device to include a branding, the branding for providing a user interface characteristic that is specific to the particular service provider.