Determining demographics based on user interaction
AssigneeViralHeat, Inc.
InventorsRajeev Anand Kadam, Vishal Harshvardhan Sankhla
Life of this patent
Estimating the term…
Abstract
Methods and systems for determining demographics based on user interaction are provided. Demographic information is maintained in association with certain indicators. Information regarding user interaction related to an item of interest is accessed, and indicators may be identified based on the user interaction information associated with a user. It is determined that the user belongs to one or more demographics based on the identified indicators, and a report may be generated.
Claims21
A method for determining demographics based on user interaction, the method comprising:
- maintaining information regarding a plurality of demographics in memory, each demographic associated with a plurality of language usage indicators selected from the group consisting of diction, sentence composition, jargon, and phrasing;
- accessing information over a communication network from a plurality of sources regarding user interaction related to an item of interest, the plurality of sources including at least one social media service;
- and
- executing instructions stored in memory, wherein execution of the instructions by a processor:
- aggregates the user interaction information from the plurality of sources,
- identifies that the aggregated user interaction information associated with a user uses language in accordance with one or more of the language usage indicators,
- determines that the user belongs to one or more demographics based on the identified language usage indicators identified in the aggregated user interaction information, and
- generates a report including the determination that the user belongs to the one or more demographics.
A system for determining demographics based on user interaction, the system comprising:
- a memory for maintaining information regarding a plurality of demographics in memory, each demographic associated with a plurality of language usage indicators selected from the group consisting of diction, sentence composition, jargon, and phrasing;
- an interface for accessing information over a communication network from a plurality of sources regarding user interaction with an item of interest, the plurality of sources including at least one social media service;
- and
- a processor for executing instructions stored in memory, wherein execution of the instructions by the processor:
- aggregates the user interaction information from the plurality of sources,
- identifies that the aggregated user interaction information associated with a user uses language in accordance with one or more of the language usage indicators,
- determines that the user belongs to one or more demographics based on the identified language usage indicators identified in the aggregated user interaction information, and
- generates a report including the determination that the user belongs to the one or more demographics.
A non-transitory computer-readable storage medium having embodied thereon a program, the program being executable by a processor to perform a method for determining demographics based on user interaction, the method comprising:
- maintaining information regarding a plurality of demographics in memory, each demographic associated with a plurality of language usage indicators selected from the group consisting of diction, sentence composition, jargon, and phrasing;
- accessing information over a communication network from a plurality of sources regarding user interaction related to an item of interest, the plurality of sources including at least one social media service;
- aggregating the user interaction information from the plurality of sources;
- identifying that the aggregated user interaction information associated with a user uses language in accordance with one or more of the language usage indicators;
- determining that the user belongs to one or more demographics based on the identified language usage indicators in the aggregated user interaction information;
- and
- generating a report including the determination that the user belongs to the one or more demographics.
Dependencies are inferred from the claim text.